Having helped to pioneer the paid search in the UK at Goto.com in 2000, Nick is a ten year veteran of the search marketing space. Nick held senior client service and strategic positions at Overture Services and Yahoo! before moving to the then I Spy Search as Managing Director in January 2006. Over the last four years Nick has overseen I Spy’s growth from 5 to 47 employees and lead the diversification of I Spy’s offering into social media, conversion, display and mobile.
Having rebranded to I Spy Marketing in 2009 Nick and the I Spy team are committed to delivering industry leading results, innovation and brilliant service to over 40 clients across the UK. More recently, I Spy has recently launched technology arm I Spy Labs. With the aim to continuously improve ROI its first output is a web-based Facebook campaign management tool “Upcast”.
“I’m still extremely passionate about the search space with new opportunities presenting themselves in both paid and natural search almost constantly and few brands taking full advantage. Increasingly we are focused on providing an integrated approach to search, social, onsite conversion, display and mobile.. With a heritage in search marketing and predominantly e-commerce clients on our books generating tangible ROI remains our priority.”
Having done all, this Nick is still excited about the ongoing opportunities and growth changes that characterise the industry. The key thing is that you can never stop innovating or monitoring. “The minute anyone says great, I’ve optimised my websites or my paid search is working well, is the minute you start falling behind,” he adds.