Author: Nicola Kenyon

Nicola Kenyon

Are you making these six video marketing mistakes?

Video marketing is so prevalent that by 2016, 74% of all internet traffic will be in the form of a video.  

The reason videos are so popular is because it's far easier to consume content by watching an engaging video rather than trying to read about it.

But what do your video marketing efforts look like? Have you dabbled in a bit of video creation but failed to get any results? 

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Why downloadable content should be part of your marketing strategy

Marketers put a lot of effort into social media marketing and blogging because both are great for raising awareness and interacting with potential customers. 

With all of the positive statistics surrounding these mediums, it can be tempting to focus all of your efforts here.