Author: Nicole Sprenger

Nicole Sprenger

Nicole Sprenger is a marketing lead at ESD, a global consulting-engineering firm. In her role, Nicole focuses on market research and marketing performance analytics. Previously, Nicole worked in the agency sector gaining hands-on experience in both performance and closed-loop marketing. She received a Master of Business Administration degree in marketing from Benedictine University and graduated with a degree in physics and a minor in mathematics from DePaul University.

Blockchain: Three ways to enhance the social media ecosystem

As if augmented reality and machine-learning strategies aren’t enough to plan for, in walks blockchain.

We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the norm.