tag:econsultancy.com,2008:/blog/authors/nikki-gilliland Posts by Nikki Gilliland from the Econsultancy blog 2018-07-17T10:14:31+01:00 tag:econsultancy.com,2008:BlogPost/70185 2018-07-17T10:14:31+01:00 2018-07-17T10:14:31+01:00 How challenger brands are redefining the beauty industry Nikki Gilliland <p><strong>The beauty industry used to be ruled by large cosmetics companies like L’Oréal and Estee Lauder. </strong></p> <p>These days, while they’re still generating success, major brands are increasingly feeling the heat from a number of new brands intent on shaking up the industry.</p><p><a href="https://econsultancy.com/blog/70185-how-challenger-brands-are-redefining-the-beauty-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70177 2018-07-16T11:05:57+01:00 2018-07-16T11:05:57+01:00 What can we learn from bad marketing copy? Nikki Gilliland <p><strong>Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition.</strong></p> <p>A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting.</p><p><a href="https://econsultancy.com/blog/70177-what-can-we-learn-from-bad-marketing-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70179 2018-07-13T13:41:46+01:00 2018-07-13T13:41:46+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s delve into some stats, shall we?</strong></p> <p>This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> while you’re here - there's lots more included.</p><p><a href="https://econsultancy.com/blog/70179-the-best-digital-marketing-stats-we-ve-seen-this-week-30/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70176 2018-07-13T10:25:43+01:00 2018-07-13T10:25:43+01:00 Four ways retailers should start preparing for Black Friday in summer Nikki Gilliland <p><strong>According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (</strong><strong>month-on-month)</strong><strong> following a particularly strong November. </strong></p> <p><a href="https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/december2017" target="_blank">The drop</a> was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.</p><p><a href="https://econsultancy.com/blog/70176-four-ways-retailers-should-start-preparing-for-black-friday-in-summer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70171 2018-07-12T08:32:00+01:00 2018-07-12T08:32:00+01:00 How Wimbledon is using AI to enhance the fan experience Nikki Gilliland <p><strong>From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. </strong></p> <p>But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating - particularly when it comes to technology and data. </p><p><a href="https://econsultancy.com/blog/70171-how-wimbledon-is-using-ai-to-enhance-the-fan-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70155 2018-07-06T16:17:06+01:00 2018-07-06T16:17:06+01:00 Influencer marketing agency Pulse says "regulation needs to happen" Nikki Gilliland <p><strong>Authenticity is a key component of influencer marketing. </strong></p> <p>Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely inflating the success of their campaigns.</p><p><a href="https://econsultancy.com/blog/70155-influencer-marketing-agency-pulse-says-regulation-needs-to-happen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70162 2018-07-06T14:37:53+01:00 2018-07-06T14:37:53+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.</strong></p> <p>This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.</p><p><a href="https://econsultancy.com/blog/70162-the-best-digital-marketing-stats-we-ve-seen-this-week-29/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70158 2018-07-06T10:03:55+01:00 2018-07-06T10:03:55+01:00 Attitudes to predictive marketing changing, but silos & skills still pose challenge Nikki Gilliland <p><strong>Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.</strong></p> <p>Econsultancy’s ‘<a href="https://econsultancy.com/reports/embracing-predictive-marketing/" target="_blank">Embracing Predictive Marketing</a>’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture. </p><p><a href="https://econsultancy.com/blog/70158-attitudes-to-predictive-marketing-changing-but-silos-skills-still-pose-challenge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70152 2018-07-05T10:41:00+01:00 2018-07-05T10:41:00+01:00 Energy brand Bulb is doing great things with UX (here are five examples) Nikki Gilliland <p><strong>Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. </strong></p> <p>Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.</p><p><a href="https://econsultancy.com/blog/70152-energy-brand-bulb-is-doing-great-things-with-ux-here-are-five-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70148 2018-07-03T11:50:00+01:00 2018-07-03T11:50:00+01:00 Nine tips for optimising lead-capture forms Nikki Gilliland <p><strong>Just because a user arrives on a landing page doesn’t mean they are guaranteed to convert. </strong></p> <p>When confronted with a lead-capture form – i.e. a form that asks for customer details in exchange for a service or product – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page entirely.</p><p><a href="https://econsultancy.com/blog/70148-nine-tips-for-optimising-lead-capture-forms/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70139 2018-06-29T14:39:07+01:00 2018-06-29T14:39:07+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>This week’s stats round-up is a real sizzler.</strong></p> <p>It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> while you’re at it, too.</p><p><a href="https://econsultancy.com/blog/70139-the-best-digital-marketing-stats-we-ve-seen-this-week-28/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70131 2018-06-28T13:00:00+01:00 2018-06-28T13:00:00+01:00 Marketing and machine learning: From data analysis to creativity at scale Nikki Gilliland <p><strong>The overhype of artificial intelligence seems to have died down, replaced with a new clarity regarding its real potential. </strong></p> <p>AI, more often machine learning, is now being widely adopted rather than merely talked about.</p><p><a href="https://econsultancy.com/blog/70131-marketing-and-machine-learning-from-data-analysis-to-creativity-at-scale/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70128 2018-06-27T10:23:30+01:00 2018-06-27T10:23:30+01:00 How can financial brands improve clarity of copywriting? Nikki Gilliland <p><strong>Copywriting within the financial sector is notoriously difficult to get right. </strong></p> <p>According to a recent study by Edelman, even the top ranked websites are failing to reach expected standards of readability. This means many websites are made up of convoluted sentences in the passive voice and overly complex language.</p><p><a href="https://econsultancy.com/blog/70128-how-can-financial-brands-improve-clarity-of-copywriting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70124 2018-06-26T09:12:21+01:00 2018-06-26T09:12:21+01:00 Five brands infusing AR with experiential marketing Nikki Gilliland <p><strong>The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.</strong></p> <p>We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. </p><p><a href="https://econsultancy.com/blog/70124-five-brands-infusing-ar-with-experiential-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70114 2018-06-25T14:54:00+01:00 2018-06-25T14:54:00+01:00 Only 17% of email marketers planning for AI, more than half will innovate with automation Nikki Gilliland <p><strong>Econsultancy’s <a href="https://econsultancy.com/reports/email-census/">12th annual email census</a>, published in association with Adestra, takes an in-depth look at email marketing practices currently being adopted, including personalisation, segmentation, and optimisation for different devices.</strong></p> <p>There’s also insight into how AI and predictive analytics are infiltrating the industry.</p><p><a href="https://econsultancy.com/blog/70114-only-17-of-email-marketers-planning-for-ai-more-than-half-will-innovate-with-automation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70110 2018-06-22T10:17:04+01:00 2018-06-22T10:17:04+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Ladies and gents, welcome to your weekly stats roundup.</strong></p> <p>This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>, too, as always.</p><p><a href="https://econsultancy.com/blog/70110-the-best-digital-marketing-stats-we-ve-seen-this-week-27/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70108 2018-06-21T09:12:00+01:00 2018-06-21T09:12:00+01:00 Five social media lessons marketers can learn from Love Island Nikki Gilliland <p><strong>Whether you love it or hate it, there’s no denying that Love Island is a smash hit success. </strong></p> <p>With a record-breaking number of viewers tuning in to this year’s opener, and a whole host of celebs confessing their addiction on social media – the show has generated the type of buzz than most brands dream of.  </p><p><a href="https://econsultancy.com/blog/70108-five-social-media-lessons-marketers-can-learn-from-love-island/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70105 2018-06-20T10:10:00+01:00 2018-06-20T10:10:00+01:00 Five benefits of using gamification in email marketing (with examples) Nikki Gilliland <p><strong>When it comes to engaging email subscribers, marketers often focus on strategies such as personalisation, segmentation, and optimisation of subject lines. </strong></p> <p>Gamification is another, perhaps lesser-used tactic, however it can also be a highly effective way to grab and hold attention with email. </p><p><a href="https://econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70101 2018-06-19T13:52:15+01:00 2018-06-19T13:52:15+01:00 Lego to BMW: How brands have used co-creation to earn consumer trust Nikki Gilliland <p><strong>Trust and transparency are key components of brand success. However, in an era of fake news and fractured consumer behaviour, cynicism towards brands seems more intense than ever before. </strong></p> <p>So, what can companies do in response?</p><p><a href="https://econsultancy.com/blog/70101-lego-to-bmw-how-brands-have-used-co-creation-to-earn-consumer-trust/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70079 2018-06-12T11:45:00+01:00 2018-06-12T11:45:00+01:00 How beauty brands have evolved their influencer marketing Nikki Gilliland <p><strong>The beauty industry had adopted influencer marketing more fervently than any other industry. </strong></p> <p>With big budgets and a less tangible product than, say, fashion or homeware – influencers (or digital talent) can bring products to life, and help to create a link between social media and ecommerce.</p><p><a href="https://econsultancy.com/blog/70079-how-beauty-brands-have-evolved-their-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70074 2018-06-11T12:02:00+01:00 2018-06-11T12:02:00+01:00 The potential of AI therapy bots in mental health care Nikki Gilliland <p><strong>Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.</strong></p> <p>One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.</p><p><a href="https://econsultancy.com/blog/70074-the-potential-of-ai-therapy-bots-in-mental-health-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70082 2018-06-11T08:28:15+01:00 2018-06-11T08:28:15+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s a rather hefty round-up of stats this week, so do get comfortable.</strong></p> <p>There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> should this leave you wanting more!</p><p><a href="https://econsultancy.com/blog/70082-the-best-digital-marketing-stats-we-ve-seen-this-week-25/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70072 2018-06-08T14:44:24+01:00 2018-06-08T14:44:24+01:00 How brands can use social media polling Nikki Gilliland <p><strong>Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence. </strong></p> <p>This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.</p><p><a href="https://econsultancy.com/blog/70072-how-brands-can-use-social-media-polling/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70083 2018-06-08T11:37:07+01:00 2018-06-08T11:37:07+01:00 19% of retailers cite data-driven marketing as top opportunity in 2018 Nikki Gilliland <p><strong>In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead. </strong></p> <p>This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).</p><p><a href="https://econsultancy.com/blog/70083-19-of-retailers-cite-data-driven-marketing-as-top-opportunity-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70047 2018-06-08T09:37:13+01:00 2018-06-08T09:37:13+01:00 10 more examples of welcome emails from retailers Nikki Gilliland <p><strong>As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal. </strong></p> <p>A chance to say hi to those who actively want to hear from you - welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers. </p><p><a href="https://econsultancy.com/blog/70047-10-more-examples-of-welcome-emails-from-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70044 2018-06-07T11:50:00+01:00 2018-06-07T11:50:00+01:00 How can employee advocacy boost brand marketing? Nikki Gilliland <p><strong>When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers. </strong></p> <p>However, this means many could be overlooking a far more valuable internal asset – their own employees.</p><p><a href="https://econsultancy.com/blog/70044-how-can-employee-advocacy-boost-brand-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70066 2018-06-06T10:11:06+01:00 2018-06-06T10:11:06+01:00 How fashion & beauty brands can stand out on Instagram Nikki Gilliland <p><strong>Instagram is about more than just style inspiration. </strong></p> <p>Now, it seems more consumers than ever before are buying what they see on the social media channel, as <a href="https://www.retaildive.com/news/study-instagram-influences-almost-75-of-user-purchase-decisions/503336/" target="_blank">72% of survey respondents</a> say they have made fashion, beauty, or style-related purchases directly after spotting something on Instagram. </p><p><a href="https://econsultancy.com/blog/70066-how-fashion-beauty-brands-can-stand-out-on-instagram/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70068 2018-06-01T14:12:00+01:00 2018-06-01T14:12:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Time to sit back and enjoy some good ol’ stats.</strong></p> <p>This week’s roundup includes news about CRM budgets, social sentiment, ad targeting, and lots more to boot. Check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for even more facts and figures.</p><p><a href="https://econsultancy.com/blog/70068-the-best-digital-marketing-stats-we-ve-seen-this-week-24/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70063 2018-06-01T11:00:00+01:00 2018-06-01T11:00:00+01:00 How does the GDPR impact e-receipts? Nikki Gilliland <p><strong>If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.</strong></p> <p>This means the option to have your receipt emailed to you instead of given in paper form. </p><p><a href="https://econsultancy.com/blog/70063-how-does-the-gdpr-impact-e-receipts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70050 2018-06-01T09:00:00+01:00 2018-06-01T09:00:00+01:00 What is ‘torrential engagement’ and how can brands capitalise on it? Nikki Gilliland <p><strong>Marketers are constantly striving to capture consumer engagement.</strong></p> <p>However, with attention spans dwindling and digital content increasing, it appears consumers are stuck on one extreme or the other – <a href="https://www.linkedin.com/pulse/torrential-engagement-thought-starters-from-kantar-futures-smith/" target="_blank">according to Kantar Futures</a>, many are displaying what it calls ‘torrential engagement’, meaning they are either intensely engaged or entirely disconnected.</p><p><a href="https://econsultancy.com/blog/70050-what-is-torrential-engagement-and-how-can-brands-capitalise-on-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70055 2018-05-31T09:00:00+01:00 2018-05-31T09:00:00+01:00 Five reasons for M&S' woes: from loyalty to innovation Nikki Gilliland <p><strong>It seems like a year can’t pass without news of Marks &amp; Spencer’s continued decline. </strong></p> <p>From disappointment over clothing ranges to overpriced food - we’re constantly being told how consumers are dissatisfied with the British retailer.</p><p><a href="https://econsultancy.com/blog/70055-five-reasons-for-m-s-woes-from-loyalty-to-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70043 2018-05-29T09:48:52+01:00 2018-05-29T09:48:52+01:00 How the British Red Cross revamped its website, from 4,000 pages to just 400 Nikki Gilliland <p><strong>The British Red Cross is a charity with a big mission. Its aim to ‘connect human kindness with human crisis’ is certainly ambitious.</strong></p><p><a href="https://econsultancy.com/blog/70043-how-the-british-red-cross-revamped-its-website-from-4-000-pages-to-just-400/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70048 2018-05-25T13:00:00+01:00 2018-05-25T13:00:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s more stats than you can shake a stick at in this week’s roundup.</strong></p> <p>It includes news about brand logos, online shopping, search behaviour, and so much more. If that’s not enough, go give the trusty <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> a look-see too.</p><p><a href="https://econsultancy.com/blog/70048-the-best-digital-marketing-stats-we-ve-seen-this-week-23/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70030 2018-05-24T09:00:00+01:00 2018-05-24T09:00:00+01:00 Why apathy towards apps is rising (and how to combat it) Nikki Gilliland <p><strong>People just aren’t that bothered about apps any more.</strong></p> <p>Or at least, that’s what recent research suggests. </p><p><a href="https://econsultancy.com/blog/70030-why-apathy-towards-apps-is-rising-and-how-to-combat-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70035 2018-05-23T09:00:00+01:00 2018-05-23T09:00:00+01:00 Influencer marketing & measurement: Three things to consider Nikki Gilliland <p><strong>The cost of influencer or talent-led marketing has increased in the past few years.</strong></p> <p>Research suggests influencers with three to seven million followers on Instagram can easily <a href="https://gizmodo.com/average-internet-celebrities-make-75-000-per-instagram-1785956449" target="_blank">charge $75,000</a> for a single post.</p><p><a href="https://econsultancy.com/blog/70035-influencer-marketing-measurement-three-things-to-consider/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70031 2018-05-22T13:00:00+01:00 2018-05-22T13:00:00+01:00 The best GDPR stats & surveys we've seen Nikki Gilliland <p><strong>Unless you’ve been hiding under a rock, you’ll know that <a href="https://econsultancy.com/gdprsurvivalpack">GDPR</a> comes into force this Friday 25th May.</strong></p> <p>You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the <a href="https://econsultancy.com/blog/69546-the-role-of-copywriters-in-a-gdpr-ready-world" target="_blank">role of copywriters</a> to brands displaying <a href="https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent" target="_blank">UX best practice</a>.<strong> </strong></p><p><a href="https://econsultancy.com/blog/70031-the-best-gdpr-stats-surveys-we-ve-seen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70017 2018-05-21T09:00:00+01:00 2018-05-21T09:00:00+01:00 How Virgin Holidays is using AI to improve email marketing ROI Nikki Gilliland <p><strong>Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.</strong></p> <p>Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. </p><p><a href="https://econsultancy.com/blog/70017-how-virgin-holidays-is-using-ai-to-improve-email-marketing-roi/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70038 2018-05-18T13:52:02+01:00 2018-05-18T13:52:02+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got a great round-up of stats to see you into the weekend.</strong></p> <p>It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for more, and enjoy.</p><p><a href="https://econsultancy.com/blog/70038-the-best-digital-marketing-stats-we-ve-seen-this-week-22/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70023 2018-05-16T11:00:00+01:00 2018-05-16T11:00:00+01:00 How do tourism boards entice different travellers with one marketing campaign? Nikki Gilliland <p><strong>It’s difficult to sum up or sell a destination. </strong></p> <p>More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.</p><p><a href="https://econsultancy.com/blog/70023-how-do-tourism-boards-entice-different-travellers-with-one-marketing-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70016 2018-05-11T14:43:33+01:00 2018-05-11T14:43:33+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.</strong></p> <p>If that’s not enough, try delving into the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>, as it’s packed full of further facts and figures.</p><p><a href="https://econsultancy.com/blog/70016-the-best-digital-marketing-stats-we-ve-seen-this-week-21/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70010 2018-05-11T08:54:00+01:00 2018-05-11T08:54:00+01:00 Three ways energy & utility companies are innovating in marketing Nikki Gilliland <p><strong>The energy and utilities sector is shifting away from its old ‘call centre’ culture. </strong></p> <p>This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations.</p><p><a href="https://econsultancy.com/blog/70010-three-ways-energy-utility-companies-are-innovating-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70005 2018-05-10T12:30:00+01:00 2018-05-10T12:30:00+01:00 Nine less-obvious brands offering great customer experiences Nikki Gilliland <p><strong>What makes a great customer experience? </strong></p> <p>In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy <a href="https://econsultancy.com/blog/69974-six-mistakes-social-customer-service-teams-should-avoid/" target="_blank">social replies</a>, for example. Or perhaps superb digital content. </p><p><a href="https://econsultancy.com/blog/70005-nine-less-obvious-brands-offering-great-customer-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69993 2018-05-04T14:14:38+01:00 2018-05-04T14:14:38+01:00 Will American Apparel rediscover success with relaunch? Nikki Gilliland <p><strong>Back in 2016, US retailer American Apparel filed for its second bankruptcy deal in two years. It marked the end of a tumultuous run for the brand – one marred by controversy over sexually-charged campaigns and rumoured corruption.</strong></p> <p>Fast forward 18 months, and the retailer is back with a new owner and a brand-new identity. Well, sort of… </p><p><a href="https://econsultancy.com/blog/69993-will-american-apparel-rediscover-success-with-relaunch/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69996 2018-05-04T13:14:00+01:00 2018-05-04T13:14:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Get ready for a splendid round-up of stats.</strong></p> <p>This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/69996-the-best-digital-marketing-stats-we-ve-seen-this-week-20/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69991 2018-05-03T09:30:00+01:00 2018-05-03T09:30:00+01:00 Will Facebook feel the love again with new dating service? Nikki Gilliland <p><strong>Speaking at Facebook’s annual F8 conference this week, Mark Zuckerberg announced that the company is building a ‘clear history’ tool to give users greater control over how their data is used.</strong></p> <p>In light of the Cambridge Analytica scandal, this is perhaps unsurprising, and a blatant effort to restore confidence and trust in users.</p><p><a href="https://econsultancy.com/blog/69991-will-facebook-feel-the-love-again-with-new-dating-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69988 2018-05-02T09:30:00+01:00 2018-05-02T09:30:00+01:00 How the internet of things can improve customer experience Nikki Gilliland <p><strong>The internet of things presents big opportunities for a number of industries, ranging from <a href="https://econsultancy.com/blog/68878-10-examples-of-the-internet-of-things-in-healthcare" target="_blank">healthcare</a> to <a href="https://www.econsultancy.com/blog/68689-how-the-beauty-industry-is-embracing-the-internet-of-things" target="_blank">beauty</a>. This is largely due to growing innovation in tech, with IHS Market predicting that the number of connected devices worldwide will reach 125 billion by 2030.</strong></p> <p>One of the most exciting opportunities comes from a marketing perspective, as the internet of things allows brands to go above and beyond traditional customer experience to anticipate needs, and to become truly embedded in the consumer's world.</p><p><a href="https://econsultancy.com/blog/69988-how-the-internet-of-things-can-improve-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69984 2018-04-30T11:16:00+01:00 2018-04-30T11:16:00+01:00 Seven examples of hotel content marketing campaigns Nikki Gilliland <p><strong>When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website. </strong></p> <p>Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd.</p><p><a href="https://econsultancy.com/blog/69984-seven-examples-of-hotel-content-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69983 2018-04-27T15:00:00+01:00 2018-04-27T15:00:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Welcome to your weekly stats roundup.</strong></p> <p>This time round we’ve got news about ad spend, augmented reality (AR), email marketing, and lots more. </p><p><a href="https://econsultancy.com/blog/69983-the-best-digital-marketing-stats-we-ve-seen-this-week-19/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69978 2018-04-27T10:40:34+01:00 2018-04-27T10:40:34+01:00 How Shazam is using augmented reality to help brands come to life Nikki Gilliland <p><strong>It’s hard to believe that the music discovery app Shazam has been around for 10 years. </strong></p> <p>Since it first appeared, it has taken prime real estate on users’ phones alongside the likes of Google Maps and WhatsApp.</p><p><a href="https://econsultancy.com/blog/69978-how-shazam-is-using-augmented-reality-to-help-brands-come-to-life/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69974 2018-04-25T12:34:26+01:00 2018-04-25T12:34:26+01:00 Six mistakes social customer service teams should avoid Nikki Gilliland <p><strong>Social media has revolutionised the way brands deal with customer service.</strong></p> <p>Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an employee in person.</p><p><a href="https://econsultancy.com/blog/69974-six-mistakes-social-customer-service-teams-should-avoid/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>