tag:econsultancy.com,2008:/blog/authors/nikki-gilliland Posts by Nikki Gilliland from the Econsultancy blog 2017-11-17T15:00:00+00:00 tag:econsultancy.com,2008:BlogPost/69591 2017-11-17T15:00:00+00:00 2017-11-17T15:00:00+00:00 10 thought-provoking digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Welcome to your regular dose of digital marketing statistics.</strong></p> <p>It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">download right here</a>.</p><p><a href="https://econsultancy.com/blog/69591-10-thought-provoking-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69589 2017-11-17T12:28:41+00:00 2017-11-17T12:28:41+00:00 Are retail brands ditching mobile apps? A look at some stats & case studies Nikki Gilliland <p><strong>We are now spending more time than ever on our mobile phones. </strong><strong>Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.</strong></p> <p>Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just <a href="http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5" target="_blank">5% of users’</a> daily time.</p><p><a href="https://econsultancy.com/blog/69589-are-retail-brands-ditching-mobile-apps-a-look-at-some-stats-case-studies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69585 2017-11-16T14:16:50+00:00 2017-11-16T14:16:50+00:00 Advent calendars: Why beauty brands are so keen Nikki Gilliland <p><strong>Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.</strong></p> <p>Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.</p><p><a href="https://econsultancy.com/blog/69585-advent-calendars-why-beauty-brands-are-so-keen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69587 2017-11-16T12:31:00+00:00 2017-11-16T12:31:00+00:00 Adidas launches first shopping app: Is it any good? Nikki Gilliland <p><strong>Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. </strong></p> <p>Now, the sports brand has released Shop &amp; Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. </p><p><a href="https://econsultancy.com/blog/69587-adidas-launches-first-shopping-app-is-it-any-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69581 2017-11-16T10:00:00+00:00 2017-11-16T10:00:00+00:00 Four reasons you may need to rebrand your business Nikki Gilliland <p><strong>Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.</strong></p> <p>It’s not always easy, of course. What if a rebrand alienates an existing customer-base, or backfires as a result of inconsistent or flimsy strategy? These are big questions to consider. </p><p><a href="https://econsultancy.com/blog/69581-four-reasons-you-may-need-to-rebrand-your-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69577 2017-11-15T12:00:00+00:00 2017-11-15T12:00:00+00:00 Restaurants are going cashless, here's three reasons why Nikki Gilliland <p><strong>It used to be the case that some restaurants or cafes would only accept cash.</strong></p> <p>Today, the reverse seems to be happening. Driven by the rise in electronic payments, many are now choosing to go cashless – taking away traditional registers altogether. </p><p><a href="https://econsultancy.com/blog/69577-restaurants-are-going-cashless-here-s-three-reasons-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69570 2017-11-13T10:59:43+00:00 2017-11-13T10:59:43+00:00 How higher education providers are marketing to new students Nikki Gilliland <p><strong>Brochures and pamphlets were once the main source of information for potential new students. </strong></p> <p>Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses - other forms of marketing are taking precedence.</p><p><a href="https://econsultancy.com/blog/69570-how-higher-education-providers-are-marketing-to-new-students/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69580 2017-11-10T14:30:52+00:00 2017-11-10T14:30:52+00:00 10 fascinating digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s been a whirlwind week as always.</strong></p> <p>Let’s journey back and look at some of the digital marketing stats you might have missed.</p><p><a href="https://econsultancy.com/blog/69580-10-fascinating-digital-marketing-stats-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69574 2017-11-09T12:00:00+00:00 2017-11-09T12:00:00+00:00 Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft Nikki Gilliland <p><strong>We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.</strong></p> <p>But what about an advert featuring your face or someone you know?</p><p><a href="https://econsultancy.com/blog/69574-personalised-ad-campaigns-examples-from-argos-20th-century-fox-microsoft/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69572 2017-11-08T11:35:00+00:00 2017-11-08T11:35:00+00:00 Site review: How Mamas & Papas combines content and commerce Nikki Gilliland <p><strong>Nursery brand Mamas &amp; Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. </strong></p> <p>Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.</p><p><a href="https://econsultancy.com/blog/69572-site-review-how-mamas-papas-combines-content-and-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69567 2017-11-08T10:06:02+00:00 2017-11-08T10:06:02+00:00 Could Bumble Bizz be a serious challenger to LinkedIn? Nikki Gilliland <p><strong>Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform.</strong></p> <p>According to Whitney Wolfe Herd, the founder and CEO of Bumble, this is the next logical step for a company that has already revolutionised the dating industry. </p><p><a href="https://econsultancy.com/blog/69567-could-bumble-bizz-be-a-serious-challenger-to-linkedin/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69555 2017-11-06T15:28:00+00:00 2017-11-06T15:28:00+00:00 Six excellent hotel websites (and how they encourage direct booking) Nikki Gilliland <p><strong>Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. </strong></p> <p>However, new research from Kalibri Labs suggests that consumer favour could in fact be be shifting, reverting back to brand hotel sites rather than OTAs.</p><p><a href="https://econsultancy.com/blog/69555-six-excellent-hotel-websites-and-how-they-encourage-direct-booking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69564 2017-11-03T16:30:00+00:00 2017-11-03T16:30:00+00:00 10 interesting digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got a shedload of stats for you to enjoy this week. The roundup includes news on consumer trust, predicted retail spend, AI, and some rather positive updates about Amazon.</strong></p> <p>The trusty <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> is also ready and waiting, should you require any more statistical goodness to round off your week.</p><p><a href="https://econsultancy.com/blog/69564-10-interesting-digital-marketing-stats-we-ve-seen-this-week-68/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69561 2017-11-03T14:00:00+00:00 2017-11-03T14:00:00+00:00 Why online shoppers abandon their baskets and how to stop them Nikki Gilliland <p><strong>Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%.</strong></p> <p>How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design.</p><p><a href="https://econsultancy.com/blog/69561-why-online-shoppers-abandon-their-baskets-and-how-to-stop-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69550 2017-11-02T09:48:00+00:00 2017-11-02T09:48:00+00:00 A close up look at Maybelline’s brow-raising success with visual content on social media Nikki Gilliland <p><strong>According to a recent study by ShareIQ, Maybelline has seen the highest levels of engagement for a cosmetics brand across visual social media platforms so far this year. </strong></p> <p>It has generated nearly 60m likes on Instagram, which is 49x the amount of rival brand Revlon. Meanwhile, Maybelline now has over 100,000 followers on Pinterest, while brands like Estee Lauder and CoverGirl are trailing behind with an average of 60,000.</p><p><a href="https://econsultancy.com/blog/69550-a-close-up-look-at-maybelline-s-brow-raising-success-with-visual-content-on-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69557 2017-11-01T10:26:25+00:00 2017-11-01T10:26:25+00:00 Nespresso expands to cafes: Is there a consumer demand? Nikki Gilliland <p><strong>London’s Soho is a mixture of hipster cafes and chain coffee shops. </strong></p> <p>Now, there’s a brand new contender on the block, this time from coffee brand Nespresso. Its café is the second of its kind to launch in the UK, following on from an initial trial that launched in the city in 2016.</p><p><a href="https://econsultancy.com/blog/69557-nespresso-expands-to-cafes-is-there-a-consumer-demand/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69545 2017-10-31T13:20:00+00:00 2017-10-31T13:20:00+00:00 Intriguing brand partnerships: From Tinder to Star Wars Nikki Gilliland <p><strong>I recently wrote a round-up of current Halloween-themed marketing campaigns, which included Topshop’s partnership with Netflix.</strong></p> <p>This got me thinking about the positive aspects of a co-branding campaign or collaboration, where both brands are able to benefit from a combined power in order to build awareness and reach a wider audience.</p><p><a href="https://econsultancy.com/blog/69545-intriguing-brand-partnerships-from-tinder-to-star-wars/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69548 2017-10-27T16:26:00+01:00 2017-10-27T16:26:00+01:00 10 of the best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Time to sink your teeth into some juicy stats.</strong></p> <p>This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> for lots more.</p><p><a href="https://econsultancy.com/blog/69548-10-of-the-best-digital-marketing-stats-we-ve-seen-this-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69539 2017-10-26T10:19:26+01:00 2017-10-26T10:19:26+01:00 Six spooky Halloween marketing campaigns from big brands Nikki Gilliland <p><strong>Something startled me as I walked past Topshop this week, and it wasn’t just a flustered shopper.</strong></p> <p>It was in fact the retailer’s ‘Stranger Things’ themed display, complete with a mock Hawkins Laboratory in the window (and a random person testing their ‘telekinetic powers’ for all of Oxford Street to see).</p><p><a href="https://econsultancy.com/blog/69539-six-spooky-halloween-marketing-campaigns-from-big-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69525 2017-10-24T14:30:00+01:00 2017-10-24T14:30:00+01:00 Why NASA and other brands are tapping into the gaming industry Nikki Gilliland <p><strong>The US video games market generated $30.4bn in 2016, making it a record year for the industry. </strong></p> <p>Interestingly, the female demographic contributed to a large proportion of this spend, with the ESA (Entertainment Software Association) recently reporting that <a href="http://www.theesa.com/wp-content/uploads/2017/04/EF2017_FinalDigital.pdf" target="_blank">40% of all gamers</a> are now women.</p><p><a href="https://econsultancy.com/blog/69525-why-nasa-and-other-brands-are-tapping-into-the-gaming-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69519 2017-10-23T10:10:00+01:00 2017-10-23T10:10:00+01:00 Memes in marketing: Seven memorable examples from brands Nikki Gilliland <p><strong>The average person reportedly spends nearly two hours on social media every day. </strong></p> <p>Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.</p><p><a href="https://econsultancy.com/blog/69519-memes-in-marketing-seven-memorable-examples-from-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69516 2017-10-23T09:26:00+01:00 2017-10-23T09:26:00+01:00 10 important digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got a treasure trove of stats for you to dive into this week.</strong></p> <p>The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> is ready and waiting should you be left wanting more.</p><p><a href="https://econsultancy.com/blog/69516-10-important-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69515 2017-10-20T10:21:10+01:00 2017-10-20T10:21:10+01:00 The changing consumer landscape: How brands can keep up with sky high customer expectations Nikki Gilliland <p><strong>According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.</strong></p><p><a href="https://econsultancy.com/blog/69515-the-changing-consumer-landscape-how-brands-can-keep-up-with-sky-high-customer-expectations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69507 2017-10-19T12:00:00+01:00 2017-10-19T12:00:00+01:00 Why Jack Wills and other fashion brands are prioritising influencer content Nikki Gilliland <p><strong>When it comes to promoting new season collections, many fashion brands use influencer content to complement as well as boost awareness of their main marketing campaigns. </strong></p> <p>For British retailer Jack Wills, this content is now taking centre stage. Instead of dedicating a large budget to professional photo shoots, Jack Wills has been working in conjunction with social media influencers to create content to promote its new collections.</p><p><a href="https://econsultancy.com/blog/69507-why-jack-wills-and-other-fashion-brands-are-prioritising-influencer-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69499 2017-10-18T10:00:00+01:00 2017-10-18T10:00:00+01:00 Four lessons retailers can learn from Ted Baker’s international growth Nikki Gilliland <p><strong>It’s proving to be a pretty good year for British retailer Ted Baker. The brand has just announced a 14% increase in half-year revenues, as well as an impressive 43.8% rise in ecommerce sales.</strong></p> <p>It’s not just the UK that’s been loving Ted Baker either. Sales in the US increased 18%, while sales in Asia rose nearly 30%.</p><p><a href="https://econsultancy.com/blog/69499-four-lessons-retailers-can-learn-from-ted-baker-s-international-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69494 2017-10-17T12:00:00+01:00 2017-10-17T12:00:00+01:00 Four reasons fashion brands are launching their own beauty ranges Nikki Gilliland <p><strong>Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range. </strong></p> <p>With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.</p><p><a href="https://econsultancy.com/blog/69494-four-reasons-fashion-brands-are-launching-their-own-beauty-ranges/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69505 2017-10-16T14:17:51+01:00 2017-10-16T14:17:51+01:00 Eight effective examples of quizzes in content marketing Nikki Gilliland <p><strong>From your ‘spirit animal’ to what you spread on your toast in the morning – some brands probably know more about you than your closest mates.  </strong></p> <p>How, exactly?</p><p><a href="https://econsultancy.com/blog/69505-eight-effective-examples-of-quizzes-in-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69506 2017-10-13T17:06:59+01:00 2017-10-13T17:06:59+01:00 10 thrilling digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s that time of the week when we regale you with some glorious digital marketing stats.</strong></p> <p>This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more.</p><p><a href="https://econsultancy.com/blog/69506-10-thrilling-digital-marketing-stats-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69493 2017-10-13T08:49:00+01:00 2017-10-13T08:49:00+01:00 Majestic Wine revamps website with focus on some familiar social proof tactics Nikki Gilliland <p><strong>Most people buy wine as part of their weekly shop or during a last-minute dash to the off licence. </strong></p> <p>Majestic Wine is perhaps a destination for the more discerning drinker. However, with over 200 stores in the UK and a recently revamped ecommerce site, it’s aiming to draw in the masses with a customer-centric UX.<strong> </strong></p><p><a href="https://econsultancy.com/blog/69493-majestic-wine-revamps-website-with-focus-on-some-familiar-social-proof-tactics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69487 2017-10-10T11:00:00+01:00 2017-10-10T11:00:00+01:00 The state of marketing attribution: Research Nikki Gilliland <p><strong>Econsultancy’s <a href="https://econsultancy.com/reports/2017-state-of-marketing-attribution/" target="_blank">State of Marketing Attribution</a> report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. </strong></p> <p>It also investigates what skills are required for success, the effectiveness of various attribution methods, as well as the barriers marketers face today.</p><p><a href="https://econsultancy.com/blog/69487-the-state-of-marketing-attribution-research/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69464 2017-10-10T09:15:00+01:00 2017-10-10T09:15:00+01:00 Five delicious reasons behind Hotel Chocolat’s boost in profits Nikki Gilliland <p><strong>A mainstay on the high street - Hotel Chocolat has been delighting Brits with unnecessarily elaborate chocolate since 2004.</strong></p> <p>Only recently, however, has the retailer started to enjoy a notable period of growth.</p><p><a href="https://econsultancy.com/blog/69464-five-delicious-reasons-behind-hotel-chocolat-s-boost-in-profits/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69458 2017-10-02T15:30:00+01:00 2017-10-02T15:30:00+01:00 How Disney World has mastered customer experience Nikki Gilliland <p><strong>If there’s one brand that knows a thing or two about keeping its customers happy, it’s Disney.</strong> </p> <p>This is reflected in the increasing demand for the Disney experience. In 2016, its Parks &amp; Resorts accounted for <a href="https://beta.marketrealist.com/2016/11/will-drive-growth-disney-parks-resorts-segment?utm_source=redirect5&amp;utm_medium=auto" target="_blank">31% of the company’s total revenues</a> (with its media networks generating 43%). It also saw more than 13m people visit the newly opened Shanghai Disney Resort, as well as greater attendance levels in parks in the US.</p><p><a href="https://econsultancy.com/blog/69458-how-disney-world-has-mastered-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69463 2017-09-29T16:43:30+01:00 2017-09-29T16:43:30+01:00 10 delightful digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Our headlines never lie. We’ve got some delightful digital marketing stats for you this week, including news on ad fraud, retail returns, and AR apps. </strong></p> <p>There’s lots more in the trusty <a href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> of course. Check it out for further facts and figures. </p><p><a href="https://econsultancy.com/blog/69463-10-delightful-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69455 2017-09-28T15:00:00+01:00 2017-09-28T15:00:00+01:00 Five new and innovative examples of augmented reality in retail apps Nikki Gilliland <p><strong>Apple introduced iOS 11 earlier this month, and along with it came ARKit – a new way for developers to add augmented reality into apps.</strong></p> <p>One of the first brands to take advantage of it has been Ikea, with its new ‘Ikea Place’ app. </p><p><a href="https://econsultancy.com/blog/69455-five-new-and-innovative-examples-of-augmented-reality-in-retail-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69450 2017-09-27T14:00:00+01:00 2017-09-27T14:00:00+01:00 What makes Argos the UK’s top multichannel retailer? Nikki Gilliland <p><strong>According to Retail Week, Argos is the UK’s best multichannel retailer, recently named number one in its ‘Top 30 multichannel retailers’ list.</strong></p> <p>But what exactly makes Argos so successful?</p><p><a href="https://econsultancy.com/blog/69450-what-makes-argos-the-uk-s-top-multichannel-retailer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69446 2017-09-26T11:43:04+01:00 2017-09-26T11:43:04+01:00 How can brands combat a lack of consumer trust? Nikki Gilliland <p><strong>New research suggests that today’s consumers are more distrustful than ever before. </strong></p> <p>According to Shoppercentric’s <a href="http://www.shoppercentric.co.uk/download?type=report&amp;id=70" target="_blank">latest report</a>, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.</p><p><a href="https://econsultancy.com/blog/69446-how-can-brands-combat-a-lack-of-consumer-trust/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69436 2017-09-25T10:22:04+01:00 2017-09-25T10:22:04+01:00 How new-media brand Refinery29 achieved international growth Nikki Gilliland <p><strong>Refinery29, the US-based publisher for young women, has gone from strength to strength in the past few years. With recent international expansion, it has generated a global audience footprint of 550m across all digital platforms. </strong></p> <p>What’s more, its large audience is highly engaged. </p><p><a href="https://econsultancy.com/blog/69436-how-new-media-brand-refinery29-achieved-international-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69445 2017-09-22T14:24:47+01:00 2017-09-22T14:24:47+01:00 10 exciting digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Ready for your stats roundup? It’s a good’un, I promise.</strong></p> <p>This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the <a href="https://www.econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> for further facts (and a few fancy charts).</p><p><a href="https://econsultancy.com/blog/69445-10-exciting-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69433 2017-09-21T10:30:52+01:00 2017-09-21T10:30:52+01:00 Five ways charities can use Instagram to drive awareness and engagement Nikki Gilliland <p><strong>When it comes to driving </strong><strong><a href="https://www.econsultancy.com/blog/69412-six-charities-with-excellent-online-donation-user-journeys" target="_blank">online donations</a>, social </strong><strong>media can be an effective medium for charities.</strong></p> <p>Facebook recently rolled out fundraising tools in the UK and across Europe that allow users to directly donate, as well as easily find and share the causes they care about.</p><p><a href="https://econsultancy.com/blog/69433-five-ways-charities-can-use-instagram-to-drive-awareness-and-engagement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69426 2017-09-20T10:14:00+01:00 2017-09-20T10:14:00+01:00 How Polish fashion retailer Reserved is targeting UK shoppers Nikki Gilliland <p><strong>Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.</strong></p> <p>Touted as a cross between H&amp;M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?</p><p><a href="https://econsultancy.com/blog/69426-how-polish-fashion-retailer-reserved-is-targeting-uk-shoppers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69417 2017-09-19T13:00:00+01:00 2017-09-19T13:00:00+01:00 Four ways marketers can increase conversions from social video Nikki Gilliland <p><strong>Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.</strong></p> <p>However, video can do more than increase general engagement on social platforms themselves. </p><p><a href="https://econsultancy.com/blog/69417-four-ways-marketers-can-increase-conversions-from-social-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69419 2017-09-18T15:10:00+01:00 2017-09-18T15:10:00+01:00 How Warby Parker’s newsjacking campaign eclipsed the competition Nikki Gilliland <p><strong>Newsjacking, or agile marketing as it can also be known, is a tricky thing to get right.</strong></p> <p>While Oreo succeeded in 2013 – cleverly capitalising on the infamous Superbowl blackout – other brands that followed suit were called out for lazily jumping on the bandwagon. </p><p><a href="https://econsultancy.com/blog/69419-how-warby-parker-s-newsjacking-campaign-eclipsed-the-competition/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69421 2017-09-18T13:01:00+01:00 2017-09-18T13:01:00+01:00 61% of retailers offer 'lean back' content. But can retail brands succeed with 'TV shows'? Nikki Gilliland <p><strong>The main opportunity for brands to reach consumers via TV used to be advertising. </strong></p> <p>Now, thanks to the rise of digital streaming services, more and more brands are making TV-style content of their own.</p><p><a href="https://econsultancy.com/blog/69421-61-of-retailers-offer-lean-back-content-but-can-retail-brands-succeed-with-tv-shows/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69425 2017-09-15T12:02:00+01:00 2017-09-15T12:02:00+01:00 10 remarkable digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s lots to enjoy in this week’s stats roundup.</strong></p> <p>We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more.</p><p><a href="https://econsultancy.com/blog/69425-10-remarkable-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69422 2017-09-15T10:00:00+01:00 2017-09-15T10:00:00+01:00 Four brands that used student ambassadors to generate buzz on campus Nikki Gilliland <p><strong>With a record number of people being accepted into university in the UK last year, more and more brands are starting to realise the potential of students as both a key target market <em>and</em> as a marketing tool in their own right. </strong></p><p><a href="https://econsultancy.com/blog/69422-four-brands-that-used-student-ambassadors-to-generate-buzz-on-campus/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69403 2017-09-13T15:09:00+01:00 2017-09-13T15:09:00+01:00 Four ways travel brands can improve the customer experience Nikki Gilliland <p><strong>When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?</strong></p> <p>But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.</p><p><a href="https://econsultancy.com/blog/69403-four-ways-travel-brands-can-improve-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69414 2017-09-12T10:15:00+01:00 2017-09-12T10:15:00+01:00 Four big digital trends impacting travel & tourism marketing Nikki Gilliland <p><strong>Tourism boards have come a long way in recent years. </strong></p> <p>Once a forgotten-about resource, now an increasing number are actively reaching out to international travellers, and using their online presence to persuade and motivate people to visit.</p><p><a href="https://econsultancy.com/blog/69414-four-big-digital-trends-impacting-travel-tourism-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69412 2017-09-11T11:25:00+01:00 2017-09-11T11:25:00+01:00 Six charities with excellent online donation user journeys Nikki Gilliland <p><strong>We’re always talking about the ecommerce checkout process here on the blog. Features like guest checkout, <a href="https://www.econsultancy.com/blog/67421-ecommerce-checkout-progress-indicators-essential-not-optional" target="_blank">progress trackers</a>, and basket summaries – they’re all helpful for streamlining the path-to-purchase.</strong></p> <p>But what about when there’s no product at the end of it? This is the task at hand for charities, who are asking consumers to hand over their hard earned money in exchange for the promise that it will be going to a good cause. </p><p><a href="https://econsultancy.com/blog/69412-six-charities-with-excellent-online-donation-user-journeys/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69413 2017-09-11T09:49:36+01:00 2017-09-11T09:49:36+01:00 10 fascinating digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort.</strong></p> <p>This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69413-10-fascinating-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69408 2017-09-08T09:24:38+01:00 2017-09-08T09:24:38+01:00 Birchbox's UK Managing Director on content, personalisation & forays into physical retail Nikki Gilliland <p><strong>I recently put together a round-up of great <a href="https://www.econsultancy.com/blog/69354-10-brilliant-examples-of-content-marketing-from-beauty-brands" target="_blank">content marketing examples from beauty brands</a>. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.</strong></p> <p>But how exactly does Birchbox create and execute its content strategy across all its digital channels? </p><p><a href="https://econsultancy.com/blog/69408-birchbox-s-uk-managing-director-on-content-personalisation-forays-into-physical-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>