tag:econsultancy.com,2008:/blog/authors/nikki-gilliland Posts by Nikki Gilliland from the Econsultancy blog 2018-01-19T13:20:17+00:00 tag:econsultancy.com,2008:BlogPost/69739 2018-01-19T13:20:17+00:00 2018-01-19T13:20:17+00:00 10 of the best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. </strong></p> <p>So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. </p><p><a href="https://econsultancy.com/blog/69739-10-of-the-best-digital-marketing-stats-we-ve-seen-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69727 2018-01-17T12:26:00+00:00 2018-01-17T12:26:00+00:00 How retailers are using geofencing to improve in-store CX Nikki Gilliland <p><strong>Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.</strong></p> <p>More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. </p><p><a href="https://econsultancy.com/blog/69727-how-retailers-are-using-geofencing-to-improve-in-store-cx/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69724 2018-01-16T10:21:34+00:00 2018-01-16T10:21:34+00:00 How will voice technology change consumer behaviour? Nikki Gilliland <p><strong>Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. </strong></p> <p>Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.</p><p><a href="https://econsultancy.com/blog/69724-how-will-voice-technology-change-consumer-behaviour/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69718 2018-01-15T13:00:00+00:00 2018-01-15T13:00:00+00:00 What’s next for WeChat in 2018? Nikki Gilliland <p><strong>WeChat is commonly referred to as China’s ‘app for everything’. </strong></p> <p>Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. </p><p><a href="https://econsultancy.com/blog/69718-what-s-next-for-wechat-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69710 2018-01-15T10:45:00+00:00 2018-01-15T10:45:00+00:00 Why apps are a key part of mobile strategy for charities Nikki Gilliland <p><strong>The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation.</strong></p> <p>Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, <a href="https://econsultancy.com/admin/blog_posts/69710-why-charities-should-consider-apps-a-key-part-of-mobile-strategy/edit/%E2%80%A2%09https:/www.episerver.com/about/news/press-room/pressreleases/giving-on-the-go-pr/" target="_blank">one quarter</a> of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty disastrous considering that 45% of consumers say they will immediately leave a mobile site if they have difficulty accessing it.</p><p><a href="https://econsultancy.com/blog/69710-why-apps-are-a-key-part-of-mobile-strategy-for-charities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69722 2018-01-12T15:36:38+00:00 2018-01-12T15:36:38+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more.</strong> </p> <p>The <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">internet statistics compendium</a> is also ready and waiting to download should you want to get stuck in.</p><p><a href="https://econsultancy.com/blog/69722-the-best-digital-marketing-stats-we-ve-seen-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69716 2018-01-11T09:22:52+00:00 2018-01-11T09:22:52+00:00 Why fashion and beauty brands are still betting on chatbots Nikki Gilliland <p><strong>Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.</strong></p> <p>That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.</p><p><a href="https://econsultancy.com/blog/69716-why-fashion-and-beauty-brands-are-still-betting-on-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69713 2018-01-10T14:30:00+00:00 2018-01-10T14:30:00+00:00 Four marketing lessons we can learn from subscription box brands Nikki Gilliland <p><strong>Subscription box services have continued to grow in popularity over the past few years. </strong></p> <p>Data tells us that there were <a href="http://markets.businessinsider.com/news/stocks/The-Rapid-Growth-of-Subscription-based-Businesses-1002362141" target="_blank">37m visits</a> to subscription brand websites in April 2017 – an increase of 800% in just three years.</p><p><a href="https://econsultancy.com/blog/69713-four-marketing-lessons-we-can-learn-from-subscription-box-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69702 2018-01-09T10:16:52+00:00 2018-01-09T10:16:52+00:00 Five brand campaigns that took a stand on social issues Nikki Gilliland <p><strong>Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. </strong></p> <p>As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes – not as part of a consumer-facing strategy. </p><p><a href="https://econsultancy.com/blog/69702-five-brand-campaigns-that-took-a-stand-on-social-issues/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69704 2018-01-08T13:00:00+00:00 2018-01-08T13:00:00+00:00 Marketing in the Dark: How organisations are dealing with dark data Nikki Gilliland <p><strong>According to research, 80% of all the data a company possesses is dark data – i.e. the unstructured and unanalysed data gathered from multiple operations and channels, including the social web, customer service, raw surveys, and more.</strong></p> <p>This finding comes from Econsultancy’s <a href="https://econsultancy.com/reports/marketing-in-the-dark-dark-data/" target="_blank">Marketing in the Dark</a> report in association with IBM, which is based on an extensive survey of more than 1,000 marketers.</p><p><a href="https://econsultancy.com/blog/69704-marketing-in-the-dark-how-organisations-are-dealing-with-dark-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69697 2018-01-08T10:57:00+00:00 2018-01-08T10:57:00+00:00 Is the influencer marketing bubble set to burst? Nikki Gilliland <p><strong>Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around.</strong></p> <p>Other research suggests a similarly positive outlook.</p><p><a href="https://econsultancy.com/blog/69697-is-the-influencer-marketing-bubble-set-to-burst/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69707 2018-01-05T14:18:37+00:00 2018-01-05T14:18:37+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We hope you enjoyed a happy and healthy start to the new year, dear readers. </strong></p> <p>Let’s start as we mean to go on, shall we? Here’s a top-notch roundup of this week’s best digital marketing statistics, including news about TV ads, cybersecurity, QR codes, and ecommerce sales.</p><p><a href="https://econsultancy.com/blog/69707-the-best-digital-marketing-stats-we-ve-seen-this-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69698 2018-01-05T11:35:00+00:00 2018-01-05T11:35:00+00:00 Why the ‘working backwards’ method is key to a superior customer experience Nikki Gilliland <p><strong>When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the products you’ve bought when discussing the benefits of using Amazon. </strong></p> <p>Instead, you might be more likely to think about the brand as a whole, the over-arching customer service it offers, or even the role it plays in your life. </p><p><a href="https://econsultancy.com/blog/69698-why-the-working-backwards-method-is-key-to-a-superior-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69690 2018-01-04T09:30:00+00:00 2018-01-04T09:30:00+00:00 What is cross-channel marketing and why do you need it? Nikki Gilliland <p><strong>Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology. </strong></p> <p>For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.</p><p><a href="https://econsultancy.com/blog/69690-what-is-cross-channel-marketing-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69685 2018-01-03T09:36:27+00:00 2018-01-03T09:36:27+00:00 Three brand campaigns that successfully engaged Gen Z Nikki Gilliland <p><strong>Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd. </strong></p> <p>Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an entirely new breed of consumers. </p><p><a href="https://econsultancy.com/blog/69685-three-brand-campaigns-that-successfully-engaged-gen-z/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69689 2018-01-02T09:44:00+00:00 2018-01-02T09:44:00+00:00 AudioBoom on why podcasts are an advertisers dream Nikki Gilliland <p><strong>Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year. </strong></p> <p>So, what’s behind the boom and what are the opportunities for brands? I recently caught up with Oli Walters, head of Sales at Audioboom, to get his thoughts on the matter.</p><p><a href="https://econsultancy.com/blog/69689-audioboom-on-why-podcasts-are-an-advertisers-dream/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69688 2017-12-21T12:00:00+00:00 2017-12-21T12:00:00+00:00 Email trends in 2018: What do the experts predict? Nikki Gilliland <p><strong>We’ve taken a look back at <a href="https://econsultancy.com/blog/69675-what-were-the-biggest-email-trends-in-2017/" target="_blank">email in 2017</a>, so now it’s time to stargaze into the year ahead.</strong></p> <p>Before we do, don’t forget you can check out these additional resources:</p> <ul> <li><a href="https://econsultancy.com/reports/email-marketing-best-practice-guide/">Email Marketing Best Practice Guide</a></li> <li><a href="https://econsultancy.com/training/courses/topics/email-ecrm/">Email &amp; eCRM Training</a></li> </ul><p><a href="https://econsultancy.com/blog/69688-email-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69677 2017-12-20T15:00:00+00:00 2017-12-20T15:00:00+00:00 The best experiential marketing campaigns of 2017 Nikki Gilliland <p><strong>The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. </strong></p> <p>The benefits are clear. <a href="https://www.freeman.com/resources/brand-experience-a-new-era-in-marketing" target="_blank">According to a study by Freeman</a>, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement.</p><p><a href="https://econsultancy.com/blog/69677-the-best-experiential-marketing-campaigns-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69675 2017-12-20T12:08:47+00:00 2017-12-20T12:08:47+00:00 What were the biggest email trends in 2017? Nikki Gilliland <p><strong>We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.</strong></p> <p>With help from some industry experts, here’s a quick reminder of what happened.</p><p><a href="https://econsultancy.com/blog/69675-what-were-the-biggest-email-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69682 2017-12-19T09:30:00+00:00 2017-12-19T09:30:00+00:00 Social media trends in 2018: What do the experts predict? Nikki Gilliland <p><strong>In 2017, Instagram reigned supreme, while sponsored content and ad transparency <a href="https://econsultancy.com/blog/69660-what-were-the-biggest-social-media-trends-in-2017/" target="_blank">became big brand priorities</a>. So, what’s on the agenda for the year ahead?</strong></p> <p>Here’s what our esteemed experts predict will be trending in the world of social media in 2018.</p><p><a href="https://econsultancy.com/blog/69682-social-media-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69676 2017-12-18T13:00:00+00:00 2017-12-18T13:00:00+00:00 Ecommerce trends in 2018: What do the experts predict? Nikki Gilliland <p><strong>What’s going to be hot in the world of ecommerce next year? </strong></p> <p>Our expert commentators have already <a href="https://econsultancy.com/blog/69653-what-were-the-biggest-ecommerce-trends-in-2017/" target="_blank">given their thoughts</a> on 2017, so let’s take a look at what they think will get us all talking in 2018.</p><p><a href="https://econsultancy.com/blog/69676-ecommerce-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69681 2017-12-15T14:22:54+00:00 2017-12-15T14:22:54+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s marvel at some wondrous stats from the world of digital marketing, shall we?</strong></p> <p>This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. </p><p><a href="https://econsultancy.com/blog/69681-the-best-digital-marketing-stats-we-ve-seen-this-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69660 2017-12-15T11:00:00+00:00 2017-12-15T11:00:00+00:00 What were the biggest social media trends in 2017? Nikki Gilliland <p><strong>Next up in our look back at the year that was 2017, we’re talking social media. </strong></p> <p>With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.</p><p><a href="https://econsultancy.com/blog/69660-what-were-the-biggest-social-media-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69665 2017-12-14T11:30:00+00:00 2017-12-14T11:30:00+00:00 How to start planning a successful content strategy Nikki Gilliland <p><strong>When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result. </strong></p> <p>When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. </p><p><a href="https://econsultancy.com/blog/69665-how-to-start-planning-a-successful-content-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69659 2017-12-12T11:30:00+00:00 2017-12-12T11:30:00+00:00 10 inspiring ecommerce lookbooks that encourage sales Nikki Gilliland <p><strong>Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. </strong></p> <p>Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.</p><p><a href="https://econsultancy.com/blog/69659-10-inspiring-ecommerce-lookbooks-that-encourage-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69645 2017-12-11T11:00:00+00:00 2017-12-11T11:00:00+00:00 10 of the best ad campaigns from the UK’s top supermarkets Nikki Gilliland <p><strong>The UK’s biggest supermarkets are constantly vying for consumer attention. </strong></p> <p>The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).</p><p><a href="https://econsultancy.com/blog/69645-10-of-the-best-ad-campaigns-from-the-uk-s-top-supermarkets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69653 2017-12-11T09:30:00+00:00 2017-12-11T09:30:00+00:00 What were the biggest ecommerce trends in 2017? Nikki Gilliland <p><strong>It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.</strong></p> <p>So, what were the biggest talking points?</p><p><a href="https://econsultancy.com/blog/69653-what-were-the-biggest-ecommerce-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69649 2017-12-08T11:30:00+00:00 2017-12-08T11:30:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who will. So, why not share it with your nearest and dearest (or, you know, people you don’t talk to on Twitter)?</strong></p> <p>The roundup includes talk about personalisation, packaging, and regrettable social media posts. Don’t say we don’t spoil you. </p><p><a href="https://econsultancy.com/blog/69649-the-best-digital-marketing-stats-we-ve-seen-this-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69643 2017-12-08T09:30:00+00:00 2017-12-08T09:30:00+00:00 Four key traits of ‘human’ brands Nikki Gilliland <p><strong>As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage?</strong></p> <p>Interestingly, it seems the one thing consumers will look for in the year ahead is a brand that sounds exactly like they do. In other words, emotional intelligence – i.e. the ability to empathise and engage like a human – will become the biggest consumer expectation of all.</p><p><a href="https://econsultancy.com/blog/69643-four-key-traits-of-human-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69652 2017-12-07T15:00:33+00:00 2017-12-07T15:00:33+00:00 Four key digital trends impacting travel and hospitality brands Nikki Gilliland <p><strong>The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.</strong></p> <p>In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.</p><p><a href="https://econsultancy.com/blog/69652-four-key-digital-trends-impacting-travel-and-hospitality-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69636 2017-12-05T13:00:00+00:00 2017-12-05T13:00:00+00:00 Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail? Nikki Gilliland <p><strong>Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.</strong></p> <p>Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.</p><p><a href="https://econsultancy.com/blog/69636-is-the-calvin-klein-amazon-deal-a-step-change-for-multichannel-fashion-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69612 2017-12-05T10:02:15+00:00 2017-12-05T10:02:15+00:00 Eight steps to landing page success Nikki Gilliland <p><strong>A well-designed landing page can make or break a campaign. </strong></p> <p>Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective landing page?</p><p><a href="https://econsultancy.com/blog/69612-eight-steps-to-landing-page-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69627 2017-12-04T09:30:00+00:00 2017-12-04T09:30:00+00:00 Battle of the Christmas chatbots: Why M&S beats Lego & ASOS Nikki Gilliland <p><strong>Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.</strong></p> <p>This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.</p><p><a href="https://econsultancy.com/blog/69627-battle-of-the-christmas-chatbots-why-m-s-beats-lego-asos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69629 2017-12-01T14:00:00+00:00 2017-12-01T14:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>What better way to kick off the most festive month of the year than with a run-down of digital marketing stats?</strong></p> <p>Go on, grab and mince pie, you’re officially allowed now…</p><p><a href="https://econsultancy.com/blog/69629-the-best-digital-marketing-stats-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69621 2017-11-30T10:00:00+00:00 2017-11-30T10:00:00+00:00 Four simple tips to make boring copy more exciting Nikki Gilliland <p><strong>Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell themselves.</strong></p> <p>But what if your product is far less appealing?</p><p><a href="https://econsultancy.com/blog/69621-four-simple-tips-to-make-boring-copy-more-exciting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69619 2017-11-29T09:56:22+00:00 2017-11-29T09:56:22+00:00 How publishers are using augmented reality to bring stories to life Nikki Gilliland <p><strong>Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether. </strong></p> <p>While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way. </p><p><a href="https://econsultancy.com/blog/69619-how-publishers-are-using-augmented-reality-to-bring-stories-to-life/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69600 2017-11-27T11:23:00+00:00 2017-11-27T11:23:00+00:00 Four examples of persuasive packaging copy Nikki Gilliland <p><strong>We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.</strong></p> <p>But what about copy in a real-life context? </p><p><a href="https://econsultancy.com/blog/69600-four-examples-of-persuasive-packaging-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69606 2017-11-27T09:54:36+00:00 2017-11-27T09:54:36+00:00 Seven email strategies used by 10 retailers on Black Friday Nikki Gilliland <p><strong>Checking your email on Black Friday is like coming back to work after two weeks off.</strong></p> <p>When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.</p><p><a href="https://econsultancy.com/blog/69606-seven-email-strategies-used-by-10-retailers-on-black-friday/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69604 2017-11-24T14:24:00+00:00 2017-11-24T14:24:00+00:00 The best digital marketing stats we've seen this week Nikki Gilliland <p><strong>A change is as good as the rest, and so we’re trying something slightly different this week. </strong></p> <p>We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and reading recommendations.  Optional, of course – we’re not going all Miss Trunchbull on you.</p><p><a href="https://econsultancy.com/blog/69604-the-best-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69597 2017-11-23T11:36:08+00:00 2017-11-23T11:36:08+00:00 10 deliciously creative Domino's Pizza marketing campaigns Nikki Gilliland <p><strong>In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. </strong></p> <p>Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.</p><p><a href="https://econsultancy.com/blog/69597-10-deliciously-creative-domino-s-pizza-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69594 2017-11-22T12:00:00+00:00 2017-11-22T12:00:00+00:00 Hotels are boosting loyalty with dining experiences (featuring four examples) Nikki Gilliland <p><strong>Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. </strong></p> <p>Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. Whether it’s an in-house event or a partnership with third-party food brands – the aim is to increase loyalty and create a seamless experience for customers.</p><p><a href="https://econsultancy.com/blog/69594-hotels-are-boosting-loyalty-with-dining-experiences-featuring-four-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69593 2017-11-22T10:00:00+00:00 2017-11-22T10:00:00+00:00 Physical book sales rise as consumers embrace the #shelfie Nikki Gilliland <p><strong>C.S Lewis once said that “you can never get a cup of tea large enough or a book long enough to suit me.”</strong></p> <p>Well, if sales of both tea <em>and</em> books are anything to go by - the British public wholeheartedly agrees. </p><p><a href="https://econsultancy.com/blog/69593-physical-book-sales-rise-as-consumers-embrace-the-shelfie/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69591 2017-11-17T15:00:00+00:00 2017-11-17T15:00:00+00:00 10 thought-provoking digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Welcome to your regular dose of digital marketing statistics.</strong></p> <p>It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">download right here</a>.</p><p><a href="https://econsultancy.com/blog/69591-10-thought-provoking-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69589 2017-11-17T12:28:41+00:00 2017-11-17T12:28:41+00:00 Are retail brands ditching mobile apps? A look at some stats & case studies Nikki Gilliland <p><strong>We are now spending more time than ever on our mobile phones. </strong><strong>Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.</strong></p> <p>Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just <a href="http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5" target="_blank">5% of users’</a> daily time.</p><p><a href="https://econsultancy.com/blog/69589-are-retail-brands-ditching-mobile-apps-a-look-at-some-stats-case-studies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69585 2017-11-16T14:16:50+00:00 2017-11-16T14:16:50+00:00 Advent calendars: Why beauty brands are so keen Nikki Gilliland <p><strong>Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.</strong></p> <p>Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.</p><p><a href="https://econsultancy.com/blog/69585-advent-calendars-why-beauty-brands-are-so-keen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69587 2017-11-16T12:31:00+00:00 2017-11-16T12:31:00+00:00 Adidas launches first shopping app: Is it any good? Nikki Gilliland <p><strong>Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. </strong></p> <p>Now, the sports brand has released Shop &amp; Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. </p><p><a href="https://econsultancy.com/blog/69587-adidas-launches-first-shopping-app-is-it-any-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69581 2017-11-16T10:00:00+00:00 2017-11-16T10:00:00+00:00 Four reasons you may need to rebrand your business Nikki Gilliland <p><strong>Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.</strong></p> <p>It’s not always easy, of course. What if a rebrand alienates an existing customer-base, or backfires as a result of inconsistent or flimsy strategy? These are big questions to consider. </p><p><a href="https://econsultancy.com/blog/69581-four-reasons-you-may-need-to-rebrand-your-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69577 2017-11-15T12:00:00+00:00 2017-11-15T12:00:00+00:00 Restaurants are going cashless, here's three reasons why Nikki Gilliland <p><strong>It used to be the case that some restaurants or cafes would only accept cash.</strong></p> <p>Today, the reverse seems to be happening. Driven by the rise in electronic payments, many are now choosing to go cashless – taking away traditional registers altogether. </p><p><a href="https://econsultancy.com/blog/69577-restaurants-are-going-cashless-here-s-three-reasons-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69570 2017-11-13T10:59:43+00:00 2017-11-13T10:59:43+00:00 How higher education providers are marketing to new students Nikki Gilliland <p><strong>Brochures and pamphlets were once the main source of information for potential new students. </strong></p> <p>Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses - other forms of marketing are taking precedence.</p><p><a href="https://econsultancy.com/blog/69570-how-higher-education-providers-are-marketing-to-new-students/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69580 2017-11-10T14:30:52+00:00 2017-11-10T14:30:52+00:00 10 fascinating digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s been a whirlwind week as always.</strong></p> <p>Let’s journey back and look at some of the digital marketing stats you might have missed.</p><p><a href="https://econsultancy.com/blog/69580-10-fascinating-digital-marketing-stats-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>