tag:econsultancy.com,2008:/blog/authors/nikki-gilliland Posts by Nikki Gilliland from the Econsultancy blog 2018-04-18T13:30:00+01:00 tag:econsultancy.com,2008:BlogPost/69958 2018-04-18T13:30:00+01:00 2018-04-18T13:30:00+01:00 Six brilliant examples of B2B video content (& why they're so good) Nikki Gilliland <p><strong>B2B videos are no longer limited to the talking-head style of old.</strong></p> <p>In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles.</p><p><a href="https://econsultancy.com/blog/69958-six-brilliant-examples-of-b2b-video-content-why-they-re-so-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69949 2018-04-17T11:29:00+01:00 2018-04-17T11:29:00+01:00 How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app Nikki Gilliland <p><strong>Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to <a href="https://www.econsultancy.com/blog/69797-how-ai-is-transforming-healthcare" target="_blank">healthcare</a> capitalising on the technology.</strong></p> <p>Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through <a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation">personalisation</a>.</p><p><a href="https://econsultancy.com/blog/69949-how-intelistyle-plans-to-become-the-spotify-of-fashion-with-its-ai-stylist-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69946 2018-04-13T15:58:16+01:00 2018-04-13T15:58:16+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s high time we dig into some stats. This week’s roundup includes news about search, social media, celebrity campaigns, and everyone’s favourite (or not) topic: Facebook.</strong></p> <p>Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too, it’s packed full of more info.</p><p><a href="https://econsultancy.com/blog/69946-the-best-digital-marketing-stats-we-ve-seen-this-week-17/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69943 2018-04-13T10:40:31+01:00 2018-04-13T10:40:31+01:00 What makes HQ Trivia a winning mobile app? Nikki Gilliland <p><strong>It’s not often that a mobile gaming app seeps into the public’s consciousness. </strong></p> <p>Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.</p><p><a href="https://econsultancy.com/blog/69943-what-makes-hq-trivia-a-winning-mobile-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69942 2018-04-12T11:00:00+01:00 2018-04-12T11:00:00+01:00 Why Chanel is the most influential luxury brand on social Nikki Gilliland <p><strong>The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty. </strong></p> <p>Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social. </p><p><a href="https://econsultancy.com/blog/69942-why-chanel-is-the-most-influential-luxury-brand-on-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69936 2018-04-11T11:15:00+01:00 2018-04-11T11:15:00+01:00 How to start turning data into customer experience insight Nikki Gilliland <p><strong>With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete.</strong></p> <p>This is where customer experience management (or CXM) comes in - the practice of using data and insight from customer interactions to improve the overall CX. </p><p><a href="https://econsultancy.com/blog/69936-how-to-start-turning-data-into-customer-experience-insight/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69928 2018-04-09T12:30:00+01:00 2018-04-09T12:30:00+01:00 Four innovative examples of eye-tracking technology in marketing campaigns & products Nikki Gilliland <p><strong>Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app. </strong></p> <p>The concept – which simply refers to the measurement of eye activity – presents a number of big opportunities, ranging from market research to an improved UX.</p><p><a href="https://econsultancy.com/blog/69928-four-innovative-examples-of-eye-tracking-technology-in-marketing-campaigns-products/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69929 2018-04-09T08:33:21+01:00 2018-04-09T08:33:21+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s a lot to sink your teeth into in this week’s stats roundup. </strong></p> <p>It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium.</a></p><p><a href="https://econsultancy.com/blog/69929-the-best-digital-marketing-stats-we-ve-seen-this-week-16/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69925 2018-04-06T14:45:23+01:00 2018-04-06T14:45:23+01:00 Four things Black Friday has taught us about ecommerce Nikki Gilliland <p><strong>Whether you’re a bargain hunter or not, Black Friday is hard to ignore. </strong></p> <p>Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.</p><p><a href="https://econsultancy.com/blog/69925-four-things-black-friday-has-taught-us-about-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69915 2018-04-05T09:00:00+01:00 2018-04-05T09:00:00+01:00 A day in the life of… social media manager at Oasis Fashion Nikki Gilliland <p><strong>What exactly does a social media manager do? </strong></p> <p>We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day. </p><p><a href="https://econsultancy.com/blog/69915-a-day-in-the-life-of-social-media-manager-at-oasis-fashion/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69922 2018-04-04T10:14:12+01:00 2018-04-04T10:14:12+01:00 10 examples of Cadbury's sweetest marketing campaigns & creative Nikki Gilliland <p><strong>Not only is Cadbury one of Britain’s most well-known brands, it’s also one of the nation’s oldest - first established in 1824.</strong></p> <p>Though taken over by Mondelez International in 2010, it has managed to retain its British headquarters (and its decidedly British disposition).</p><p><a href="https://econsultancy.com/blog/69922-10-examples-of-cadbury-s-sweetest-marketing-campaigns-creative/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69913 2018-04-01T10:22:46+01:00 2018-04-01T10:22:46+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.</strong></p> <p>The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more to boot.</p><p><a href="https://econsultancy.com/blog/69913-the-best-digital-marketing-stats-we-ve-seen-this-week-15/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69884 2018-03-26T12:27:00+01:00 2018-03-26T12:27:00+01:00 What is cross-channel advertising and why do you need it? Nikki Gilliland <p><strong>Google and Facebook are said to account for over a quarter of UK internet time, or one in every three and a half minutes that <a href="http://www.vertoanalytics.com/google-facebook-account-quarter-internet-time/" target="_blank">Brits spend online</a>. </strong></p> <p>Essentially, when we’re online, it’s highly likely that we’re using a Google or Facebook-owned app or website, whether that be Gmail, Chrome, WhatsApp or Instagram.</p><p><a href="https://econsultancy.com/blog/69884-what-is-cross-channel-advertising-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69898 2018-03-23T15:00:00+00:00 2018-03-23T15:00:00+00:00 What are the key digital trends in IT in 2018? Nikki Gilliland <p><strong>For customer-focused companies, the role of the IT department has never been more important. </strong></p> <p>Last year, 2017, Econsultancy's Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.</p><p><a href="https://econsultancy.com/blog/69898-what-are-the-key-digital-trends-in-it-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69900 2018-03-23T13:00:00+00:00 2018-03-23T13:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s been a fine week for digital marketing stats.</strong></p> <p>If you’re in the market for news about digital audio, data silos, and voice-assisted devices – your luck might just be in. Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more too.</p><p><a href="https://econsultancy.com/blog/69900-the-best-digital-marketing-stats-we-ve-seen-this-week-14/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69896 2018-03-23T09:30:00+00:00 2018-03-23T09:30:00+00:00 Shelter Scotland’s chatbot had >4,000 interactions in its first four months, freeing up time for helpline staff Nikki Gilliland <p><strong>Chatbots present a number of exciting <a href="https://www.econsultancy.com/blog/69808-five-examples-of-charity-chatbots" target="_blank">opportunities for charities</a></strong>. </p> <p>Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.</p><p><a href="https://econsultancy.com/blog/69896-shelter-scotland-s-chatbot-had-4-000-interactions-in-its-first-four-months-freeing-up-time-for-helpline-staff/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69889 2018-03-22T09:45:00+00:00 2018-03-22T09:45:00+00:00 What is customer experience? How can it be measured? And who should own it? Nikki Gilliland <p><strong>Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always <a href="https://econsultancy.com/blog/69269-17-stats-that-show-why-cx-is-so-important/" target="_blank">going on about CX</a>.</strong></p> <p>But can you define what customer experience actually is?</p><p><a href="https://econsultancy.com/blog/69889-what-is-customer-experience-how-can-it-be-measured-and-who-should-own-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69875 2018-03-21T12:00:00+00:00 2018-03-21T12:00:00+00:00 10 brands with hilariously funny product page copy Nikki Gilliland <p><strong>Quality product descriptions can make a huge difference to the ecommerce user experience. </strong></p> <p>Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.</p><p><a href="https://econsultancy.com/blog/69875-10-brands-with-hilariously-funny-product-page-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69872 2018-03-16T15:40:31+00:00 2018-03-16T15:40:31+00:00 Why Kate Spade's superb video content strategy is a lesson to all fashion marketers Nikki Gilliland <p><strong>US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years.</strong></p> <p>While some treat social as a customer service vehicle or a secondary marketing tool, the retailer sees social as the key to success, creating an entertainment-driven strategy to drive engagement and increase sales across the globe.</p><p><a href="https://econsultancy.com/blog/69872-why-kate-spade-s-superb-video-content-strategy-is-a-lesson-to-all-fashion-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69879 2018-03-16T13:21:37+00:00 2018-03-16T13:21:37+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s a lot to sink your teeth into in this week’s roundup, including news about mobile commerce, marketing budgets, GDPR and more. </strong></p> <p>The <a href="https://econsultancy.com/reports/internet-statistics-compendiumhttps://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> is also ready and waiting as always.</p><p><a href="https://econsultancy.com/blog/69879-the-best-digital-marketing-stats-we-ve-seen-this-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69869 2018-03-15T09:23:37+00:00 2018-03-15T09:23:37+00:00 How brands have used satire in advertising Nikki Gilliland <p><strong>Beer brand BrewDog recently released its ‘Pink IPA: Beer for Girls’ – a parody product designed to highlight pay and gender inequality in the UK.</strong></p> <p>The joke was not well-received. In fact, the campaign was labelled as lazy and poorly executed, even serving to exemplify the issue of sexism in marketing rather than expose it. </p><p><a href="https://econsultancy.com/blog/69869-how-brands-have-used-satire-in-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69865 2018-03-14T11:30:00+00:00 2018-03-14T11:30:00+00:00 What is 'dark martech' and what challenges does it present? Nikki Gilliland <p><strong>An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party software solutions.</strong></p> <p>While many organisations might choose to go down this route, there are big challenges to consider. </p><p><a href="https://econsultancy.com/blog/69865-what-is-dark-martech-and-what-challenges-does-it-present/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69866 2018-03-14T09:30:00+00:00 2018-03-14T09:30:00+00:00 How UX makes Cookpad's app the best antidote to Instagram for foodies Nikki Gilliland <p><strong>Recipe sharing has come a long way from hand-me-down cookbooks. Now, you can find out how to make anything from roast beef to ramen with just a quick search online.</strong></p> <p>CookPad, Japan’s largest recipe-sharing network, now has global headquarters here in the UK in Bristol (where they are <a href="https://www.indeed.co.uk/jobs?q=%22cookpad%22&amp;l=Bristol&amp;radius=25">rapidly growing a data science team</a> to further augment their app and service). With 60 million monthly unique users in Japan and 40 million global users per month – its hungry user-base is rapidly growing. </p><p><a href="https://econsultancy.com/blog/69866-how-ux-makes-cookpad-s-app-the-best-antidote-to-instagram-for-foodies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69858 2018-03-13T09:07:50+00:00 2018-03-13T09:07:50+00:00 A UX review of Etsy, the most user-friendly mobile website according to Google Nikki Gilliland <p><strong>Any retailer that doesn’t have a mobile-friendly website doesn’t just risk losing out on sales. A poor mobile experience can lead to basket abandonment, or worse - a lost customer for life.</strong> </p> <p>This is because shopping on mobile is now second nature for most people. According to Adobe, <a href="https://www.essentialretail.com/features/retailers-mobile-friendly/" target="_blank">61% of visits</a> to retail sites now stem from mobile devices, while 70% of purchases are predicted to be made on mobile over desktop by the end of the year.</p><p><a href="https://econsultancy.com/blog/69858-a-ux-review-of-etsy-the-most-user-friendly-mobile-website-according-to-google/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69862 2018-03-09T15:00:00+00:00 2018-03-09T15:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Grab a tea, coffee, or a comforting beverage of your choice – it’s time for stats.</strong></p> <p>This week’s roundup includes talk about online sales, search snippets, data privacy and lots more. Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too. It’s always jam-packed full of extra info.</p><p><a href="https://econsultancy.com/blog/69862-the-best-digital-marketing-stats-we-ve-seen-this-week-12/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69853 2018-03-08T10:12:29+00:00 2018-03-08T10:12:29+00:00 Four examples of ‘hard luxury’ brands embracing ecommerce Nikki Gilliland <p><strong>Ecommerce is now a big focus for luxury brands. </strong></p> <p>According to Bain, these efforts are paying off. The global luxury market <a href="http://www.bain.com/publications/articles/luxury-goods-worldwide-market-study-fall-winter-2017.aspx" target="_blank">grew by 5%</a> to reach an estimated €1.2 trillion in 2017, with online sales increasing by 24% to reach an overall market share of 9%.</p><p><a href="https://econsultancy.com/blog/69853-four-examples-of-hard-luxury-brands-embracing-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69847 2018-03-07T10:35:11+00:00 2018-03-07T10:35:11+00:00 15 marvellous microcopy examples (and how they improve UX) Nikki Gilliland <p><strong>The devil is in the detail, or so they say.</strong></p> <p>When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there are many features that can help <a href="https://www.econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow" target="_blank">create user flow</a>.</p><p><a href="https://econsultancy.com/blog/69847-15-marvellous-microcopy-examples-and-how-they-improve-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69846 2018-03-06T11:30:00+00:00 2018-03-06T11:30:00+00:00 Celebrity chefs and their Instagram strategies – More than just food porn? Nikki Gilliland <p><strong>Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.</strong></p> <p>So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. </p><p><a href="https://econsultancy.com/blog/69846-celebrity-chefs-and-their-instagram-strategies-more-than-just-food-porn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69842 2018-03-02T15:02:25+00:00 2018-03-02T15:02:25+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>With snow hitting UK shores this week, it’s a wonder we’ve found the time to think about anything other than the cold. But what do you know, we’ve just about managed…</strong></p> <p>So, let’s delve into what <em>else</em> has been happening, specifically in the wonderful world of digital marketing.</p> <p>This week’s roundup includes news about open banking, customer data, YouTube, and paid ads. For more, don't forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69842-the-best-digital-marketing-stats-we-ve-seen-this-week-11/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69832 2018-03-02T11:29:00+00:00 2018-03-02T11:29:00+00:00 Four challenges that any paid social strategy should consider Nikki Gilliland <p><strong>As brand organic social content is <a href="https://www.econsultancy.com/blog/69721-why-the-facebook-news-feed-update-might-be-the-wake-up-call-that-marketers-need">downweighted</a>, more and more brands are turning to paid social to reach users online. </strong></p> <p>The benefits don’t just stop at increased visibility - paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels. </p><p><a href="https://econsultancy.com/blog/69832-four-challenges-that-any-paid-social-strategy-should-consider/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69839 2018-03-02T10:16:24+00:00 2018-03-02T10:16:24+00:00 Eight things your chatbot should never do Nikki Gilliland <p><strong>Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.</strong></p> <p>But what does the average user really think of brand bots? </p><p><a href="https://econsultancy.com/blog/69839-eight-things-your-chatbot-should-never-do/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69833 2018-03-01T10:30:00+00:00 2018-03-01T10:30:00+00:00 Eight time-honoured tips for writing awesome email copy Nikki Gilliland <p><strong>From send times to split testing, there are many factors that can impact the success of email marketing campaigns. </strong></p> <p>Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the trash) and one that prompts the recipient to take action.</p><p><a href="https://econsultancy.com/blog/69833-eight-time-honoured-tips-for-writing-awesome-email-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69831 2018-02-28T10:16:00+00:00 2018-02-28T10:16:00+00:00 10 brands with superb social media copywriting Nikki Gilliland <p><strong>When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners - not half as hard as ad slogans or in-depth marketing copy?</strong></p> <p>In reality, social media copywriting is not as easy it sounds. In fact, with a limited word count <em>and</em> countless trolls ready to bite back, some might call it a fine art.</p><p><a href="https://econsultancy.com/blog/69831-10-brands-with-superb-social-media-copywriting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69829 2018-02-27T12:54:00+00:00 2018-02-27T12:54:00+00:00 Only 4% of marketers are taking dark social seriously Nikki Gilliland <p><strong>Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.</strong></p> <p>Now, most conversations take place within the walls of dark social. </p><p><a href="https://econsultancy.com/blog/69829-only-4-of-marketers-are-taking-dark-social-seriously/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69827 2018-02-27T09:11:10+00:00 2018-02-27T09:11:10+00:00 Push notifications are rising: Here's four examples of brands using them well Nikki Gilliland <p><strong>It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds.</strong></p> <p>According to LeanPlum, <a href="https://www.leanplum.com/blog/black-friday-mobile-shopping/" target="_blank">three times</a> more push notifications were sent on Black Friday 2017 compared to the year before, with push notifications also being opened two and a half times more often than normal. Meanwhile, a survey by <a href="https://info.localytics.com/blog/push-notification-survey-2018" target="_blank">Localytics suggests</a> that users are more willing to receive push notifications than they were in 2015.</p><p><a href="https://econsultancy.com/blog/69827-push-notifications-are-rising-here-s-four-examples-of-brands-using-them-well/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69821 2018-02-23T12:00:00+00:00 2018-02-23T12:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Ready for your weekly roundup of stats?</strong></p> <p>This one includes news about GDPR, email spam, out-of-home ads, and CX. There’s lots more in the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too, so feel free to download at your leisure.</p><p><a href="https://econsultancy.com/blog/69821-the-best-digital-marketing-stats-we-ve-seen-this-week-10/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69822 2018-02-23T09:45:00+00:00 2018-02-23T09:45:00+00:00 How to encourage online reviews (and reasons why you should) Nikki Gilliland <p><strong>There are endless statistics that hammer home the importance of online reviews. </strong></p> <p>Today, <a href="https://www.brightlocal.com/learn/local-consumer-review-survey/">85%</a> of people are said to trust online reviews more than they do personal recommendations, while customers are reported to spend <a href="https://www.brightlocal.com/2017/03/15/the-impact-of-online-reviews/">31%</a> more on companies who have excellent reviews.</p><p><a href="https://econsultancy.com/blog/69822-how-to-encourage-online-reviews-and-reasons-why-you-should/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69818 2018-02-22T09:50:26+00:00 2018-02-22T09:50:26+00:00 Six of the latest brands using VR technology Nikki Gilliland <p><strong>It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology. </strong></p> <p>There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it.</p><p><a href="https://econsultancy.com/blog/69818-six-of-the-latest-brands-using-vr-technology/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69814 2018-02-21T09:50:00+00:00 2018-02-21T09:50:00+00:00 Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful Nikki Gilliland <p><strong>A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns. </strong></p> <p>For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.</p><p><a href="https://econsultancy.com/blog/69814-why-nike-s-nothing-beats-a-londoner-ad-campaign-is-so-powerful/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69808 2018-02-19T09:30:00+00:00 2018-02-19T09:30:00+00:00 Five examples of charity chatbots Nikki Gilliland <p><strong>Whether used to entertain or as a tool for customer service - a wide range of brands (from a <a href="https://econsultancy.com/blog/69797-how-ai-is-transforming-healthcare/" target="_blank">variety of industries</a>) have experimented with chatbot technology. </strong></p> <p>When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. </p><p><a href="https://econsultancy.com/blog/69808-five-examples-of-charity-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69807 2018-02-16T12:23:16+00:00 2018-02-16T12:23:16+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. </strong></p> <p>Don’t forget to download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for even more. </p><p><a href="https://econsultancy.com/blog/69807-the-best-digital-marketing-stats-we-ve-seen-this-week-9/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69805 2018-02-15T13:11:15+00:00 2018-02-15T13:11:15+00:00 45% of marketers cite content & experience management as top priority in 2018 Nikki Gilliland <p><strong>Econsultancy’s <a href="https://econsultancy.com/reports/digital-intelligence-briefing-2018-digital-trends/" target="_blank">Digital Trends 2018</a> report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future. </strong></p> <p>This year, the report – which is based on a global survey of 12,795 marketing, creative and technology professionals – also strives to identify how top-performing companies are setting themselves apart from their peers.</p><p><a href="https://econsultancy.com/blog/69805-45-of-marketers-cite-content-experience-management-as-top-priority-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69801 2018-02-15T10:25:00+00:00 2018-02-15T10:25:00+00:00 Are virtual stars the next step for influencer marketing? Nikki Gilliland <p><strong>From the FTC’s reinforced regulations and CAP's guidance to the increase in artificial Instagram pods - the world of influencer marketing seems to have been riding a wave of scepticism in the last year.</strong></p> <p>Now, a new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry. It’s mainly down to Lil Miquela – a virtual/CGI influencer with an impressive <a href="https://www.instagram.com/lilmiquela/" target="_blank">600,000 followers</a> on Instagram.</p><p><a href="https://econsultancy.com/blog/69801-are-virtual-stars-the-next-step-for-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69797 2018-02-14T12:03:42+00:00 2018-02-14T12:03:42+00:00 How AI is transforming healthcare Nikki Gilliland <p><strong>It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. </strong></p> <p>But what about health advice, or even medical treatment? </p><p><a href="https://econsultancy.com/blog/69797-how-ai-is-transforming-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69787 2018-02-13T11:28:00+00:00 2018-02-13T11:28:00+00:00 Five tips for a successful Facebook advertising strategy Nikki Gilliland <p><strong>Facebook remains a behemoth within the world of digital advertising. </strong></p> <p>In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in 2018.</p><p><a href="https://econsultancy.com/blog/69787-five-tips-for-a-successful-facebook-advertising-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69792 2018-02-12T12:44:00+00:00 2018-02-12T12:44:00+00:00 How Lego uses Instagram to inspire fans of all ages Nikki Gilliland <p><strong>Since it was founded in 1932, countless generations of children have grown up with Lego toys. As time and technology have progressed, Lego has created a whole new breed of Lego-obsessed youngsters – equally enthralled by its movie and video game franchise.</strong></p> <p>Social media continues to be an intrinsic part of Lego's marketing strategy, with visual content a key way the brand drives engagement and fosters a sense of community online. </p><p><a href="https://econsultancy.com/blog/69792-how-lego-uses-instagram-to-inspire-fans-of-all-ages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69790 2018-02-09T12:45:00+00:00 2018-02-09T12:45:00+00:00 The best digital marketing stats we've seen this week Nikki Gilliland <p><strong>Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. </strong></p> <p>The <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> is also worth a look, as it’s full of the very latest news and digital marketing data.</p><p><a href="https://econsultancy.com/blog/69790-the-best-digital-marketing-stats-we-ve-seen-this-week-8/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69780 2018-02-08T09:45:00+00:00 2018-02-08T09:45:00+00:00 Five ways ecommerce brands can build customer loyalty Nikki Gilliland <p><strong>What makes a customer come back for more? </strong></p> <p>In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. </p><p><a href="https://econsultancy.com/blog/69780-five-ways-ecommerce-brands-can-build-customer-loyalty/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69779 2018-02-06T10:42:00+00:00 2018-02-06T10:42:00+00:00 How will Open Banking affect UX? Nikki Gilliland <p><strong>On the 13th January 2018, Open Banking officially came into effect in the UK. This means that all regulated banks are now required to let customers share their financial data with authorised third-party providers through API’s. </strong></p> <p>Essentially, the wider aim is to make financial services more innovative and competitive, as well as make banking an all-round better experience for customers. </p><p><a href="https://econsultancy.com/blog/69779-how-will-open-banking-affect-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69770 2018-02-05T11:00:00+00:00 2018-02-05T11:00:00+00:00 Five tips for an evergreen SEO strategy Nikki Gilliland <p><strong>There are many digital trends that are likely to impact SEO in 2018. </strong></p> <p>You can read about them in Econsultancy’s <a href="https://econsultancy.com/reports/seo-in-2018-industry-experts-tell-marketers-what-they-need-to-know/" target="_blank">SEO in 2018 Trends</a> report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.</p><p><a href="https://econsultancy.com/blog/69770-five-tips-for-an-evergreen-seo-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>