Author: Nikki Gilliland

Nikki Gilliland

AudioBoom on why podcasts are an advertisers dream

Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year. 

So, what’s behind the boom and what are the opportunities for brands? I recently caught up with Oli Walters, head of Sales at Audioboom, to get his thoughts on the matter.

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Email trends in 2018: What do the experts predict?

We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead.

Before we do, don’t forget you can check out these additional resources:

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The best experiential marketing campaigns of 2017

The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. 

The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement.

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What were the biggest email trends in 2017?

We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.

With help from some industry experts, here’s a quick reminder of what happened.

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Social media trends in 2018: What do the experts predict?

In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?

Here’s what our esteemed experts predict will be trending in the world of social media in 2018.

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Ecommerce trends in 2018: What do the experts predict?

What’s going to be hot in the world of ecommerce next year?

Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018.

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The best digital marketing stats we’ve seen this week

Let’s marvel at some wondrous stats from the world of digital marketing, shall we?

This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. 

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What were the biggest social media trends in 2017?

Next up in our look back at the year that was 2017, we’re talking social media.

With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

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How to start planning a successful content strategy

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. 

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10 inspiring ecommerce lookbooks that encourage sales

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. 

Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.

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10 of the best ad campaigns from the UK’s top supermarkets

The UK’s biggest supermarkets are constantly vying for consumer attention. 

The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).

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What were the biggest ecommerce trends in 2017?

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

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