Author: Nikki Gilliland

Nikki Gilliland

How fashion & beauty brands can stand out on Instagram

Instagram is about more than just style inspiration. 

Now, it seems more consumers than ever before are buying what they see on the social media channel, as 72% of survey respondents say they have made fashion, beauty, or style-related purchases directly after spotting something on Instagram. 

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The best digital marketing stats we’ve seen this week

Time to sit back and enjoy some good ol’ stats.

This week’s roundup includes news about CRM budgets, social sentiment, ad targeting, and lots more to boot. Check out the Internet Statistics Compendium for even more facts and figures.

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receipt

How does the GDPR impact e-receipts?

If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.

This means the option to have your receipt emailed to you instead of given in paper form. 

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rain

What is ‘torrential engagement’ and how can brands capitalise on it?

Marketers are constantly striving to capture consumer engagement.

However, with attention spans dwindling and digital content increasing, it appears consumers are stuck on one extreme or the other – according to Kantar Futures, many are displaying what it calls ‘torrential engagement’, meaning they are either intensely engaged or entirely disconnected.

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Five reasons for M&S' woes: from loyalty to innovation

It seems like a year can’t pass without news of Marks & Spencer’s continued decline. 

From disappointment over clothing ranges to overpriced food - we’re constantly being told how consumers are dissatisfied with the British retailer.

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red cross website

How the British Red Cross revamped its website, from 4,000 pages to just 400

The British Red Cross is a charity with a big mission. Its aim to ‘connect human kindness with human crisis’ is certainly ambitious.

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The best digital marketing stats we’ve seen this week

There’s more stats than you can shake a stick at in this week’s roundup.

It includes news about brand logos, online shopping, search behaviour, and so much more. If that’s not enough, go give the trusty Internet Statistics Compendium a look-see too.

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Why apathy towards apps is rising (and how to combat it)

People just aren’t that bothered about apps any more.

Or at least, that’s what recent research suggests. 

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Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years.

Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.

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gdpr stats

The best GDPR stats & surveys we've seen

Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.

You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice. 

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mail

How Virgin Holidays is using AI to improve email marketing ROI

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.

Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. 

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long tweets get more engagement

The best digital marketing stats we’ve seen this week

We’ve got a great round-up of stats to see you into the weekend.

It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and enjoy.

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