Author: Nikki Gilliland

Nikki Gilliland

10 interesting digital marketing stats we’ve seen this week

We’ve got a shedload of stats for you to enjoy this week. The roundup includes news on consumer trust, predicted retail spend, AI, and some rather positive updates about Amazon.

The trusty Internet Statistics Compendium is also ready and waiting, should you require any more statistical goodness to round off your week.

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Why online shoppers abandon their baskets and how to stop them

Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%.

How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design.

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A close up look at Maybelline’s brow-raising success with visual content on social media

According to a recent study by ShareIQ, Maybelline has seen the highest levels of engagement for a cosmetics brand across visual social media platforms so far this year. 

It has generated nearly 60m likes on Instagram, which is 49x the amount of rival brand Revlon. Meanwhile, Maybelline now has over 100,000 followers on Pinterest, while brands like Estee Lauder and CoverGirl are trailing behind with an average of 60,000.

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Nespresso expands to cafes: Is there a consumer demand?

London’s Soho is a mixture of hipster cafes and chain coffee shops. 

Now, there’s a brand new contender on the block, this time from coffee brand Nespresso. Its café is the second of its kind to launch in the UK, following on from an initial trial that launched in the city in 2016.

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Intriguing brand partnerships: From Tinder to Star Wars

I recently wrote a round-up of current Halloween-themed marketing campaigns, which included Topshop’s partnership with Netflix.

This got me thinking about the positive aspects of a co-branding campaign or collaboration, where both brands are able to benefit from a combined power in order to build awareness and reach a wider audience.

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10 of the best digital marketing stats we’ve seen this week

Time to sink your teeth into some juicy stats.

This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.

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Six spooky Halloween marketing campaigns from big brands

Something startled me as I walked past Topshop this week, and it wasn’t just a flustered shopper.

It was in fact the retailer’s ‘Stranger Things’ themed display, complete with a mock Hawkins Laboratory in the window (and a random person testing their ‘telekinetic powers’ for all of Oxford Street to see).

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Why NASA and other brands are tapping into the gaming industry

The US video games market generated $30.4bn in 2016, making it a record year for the industry. 

Interestingly, the female demographic contributed to a large proportion of this spend, with the ESA (Entertainment Software Association) recently reporting that 40% of all gamers are now women.

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Memes in marketing: Seven memorable examples from brands

The average person reportedly spends nearly two hours on social media every day. 

Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.

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10 important digital marketing stats we’ve seen this week

We’ve got a treasure trove of stats for you to dive into this week.

The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.

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The changing consumer landscape: How brands can keep up with sky high customer expectations

According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.

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Why Jack Wills and other fashion brands are prioritising influencer content

When it comes to promoting new season collections, many fashion brands use influencer content to complement as well as boost awareness of their main marketing campaigns. 

For British retailer Jack Wills, this content is now taking centre stage. Instead of dedicating a large budget to professional photo shoots, Jack Wills has been working in conjunction with social media influencers to create content to promote its new collections.

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