Author: Nikki Gilliland

Nikki Gilliland

How retailers are using geofencing to improve in-store CX

Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.

More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. 

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How will voice technology change consumer behaviour?

Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. 

Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.

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What’s next for WeChat in 2018?

WeChat is commonly referred to as China’s ‘app for everything’. 

Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. 

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Why apps are a key part of mobile strategy for charities

The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation.

Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, one quarter of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty disastrous considering that 45% of consumers say they will immediately leave a mobile site if they have difficulty accessing it.

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The best digital marketing stats we’ve seen this week

We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more. 

The internet statistics compendium is also ready and waiting to download should you want to get stuck in.

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Why fashion and beauty brands are still betting on chatbots

Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.

That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.

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Four marketing lessons we can learn from subscription box brands

Subscription box services have continued to grow in popularity over the past few years. 

Data tells us that there were 37m visits to subscription brand websites in April 2017 – an increase of 800% in just three years.

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Five brand campaigns that took a stand on social issues

Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. 

As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes – not as part of a consumer-facing strategy. 

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Marketing in the Dark: How organisations are dealing with dark data

According to research, 80% of all the data a company possesses is dark data – i.e. the unstructured and unanalysed data gathered from multiple operations and channels, including the social web, customer service, raw surveys, and more.

This finding comes from Econsultancy’s Marketing in the Dark report in association with IBM, which is based on an extensive survey of more than 1,000 marketers.

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Is the influencer marketing bubble set to burst?

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around.

Other research suggests a similarly positive outlook.

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The best digital marketing stats we’ve seen this week

We hope you enjoyed a happy and healthy start to the new year, dear readers. 

Let’s start as we mean to go on, shall we? Here’s a top-notch roundup of this week’s best digital marketing statistics, including news about TV ads, cybersecurity, QR codes, and ecommerce sales.

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Why the ‘working backwards’ method is key to a superior customer experience

When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the products you’ve bought when discussing the benefits of using Amazon. 

Instead, you might be more likely to think about the brand as a whole, the over-arching customer service it offers, or even the role it plays in your life. 

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