Author: Nikki Gilliland

Nikki Gilliland
eyes

Four innovative examples of eye-tracking technology in marketing campaigns & products

Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app.

The concept – which simply refers to the measurement of eye activity – presents a number of big opportunities, ranging from market research to an improved UX.

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The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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Four things Black Friday has taught us about ecommerce

Whether you’re a bargain hunter or not, Black Friday is hard to ignore. 

Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.

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pippa bugg

A day in the life of… social media manager at Oasis Fashion

What exactly does a social media manager do? 

We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day. 

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how will you eat yours

10 examples of Cadbury's sweetest marketing campaigns & creative

Not only is Cadbury one of Britain’s most well-known brands, it’s also one of the nation’s oldest - first established in 1824.

Though taken over by Mondelez International in 2010, it has managed to retain its British headquarters (and its decidedly British disposition).

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The best digital marketing stats we’ve seen this week

Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.

The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the Internet Statistics Compendium for lots more to boot.

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What is cross-channel advertising and why do you need it?

Google and Facebook are said to account for over a quarter of UK internet time, or one in every three and a half minutes that Brits spend online

Essentially, when we’re online, it’s highly likely that we’re using a Google or Facebook-owned app or website, whether that be Gmail, Chrome, WhatsApp or Instagram.

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What are the key digital trends in IT in 2018?

For customer-focused companies, the role of the IT department has never been more important. 

Last year, 2017, Econsultancy's Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.

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The best digital marketing stats we’ve seen this week

It’s been a fine week for digital marketing stats.

If you’re in the market for news about digital audio, data silos, and voice-assisted devices – your luck might just be in. Be sure to check out the Internet Statistics Compendium for lots more too.

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Shelter Scotland’s chatbot had >4,000 interactions in its first four months, freeing up time for helpline staff

Chatbots present a number of exciting opportunities for charities

Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.

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What is customer experience? How can it be measured? And who should own it?

Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX.

But can you define what customer experience actually is?

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10 brands with hilariously funny product page copy

Quality product descriptions can make a huge difference to the ecommerce user experience. 

Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.

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