Author: Nikki Gilliland

Nikki Gilliland

The changing consumer landscape: How brands can keep up with sky high customer expectations

According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.

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Why Jack Wills and other fashion brands are prioritising influencer content

When it comes to promoting new season collections, many fashion brands use influencer content to complement as well as boost awareness of their main marketing campaigns. 

For British retailer Jack Wills, this content is now taking centre stage. Instead of dedicating a large budget to professional photo shoots, Jack Wills has been working in conjunction with social media influencers to create content to promote its new collections.

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Four lessons retailers can learn from Ted Baker’s international growth

It’s proving to be a pretty good year for British retailer Ted Baker. The brand has just announced a 14% increase in half-year revenues, as well as an impressive 43.8% rise in ecommerce sales.

It’s not just the UK that’s been loving Ted Baker either. Sales in the US increased 18%, while sales in Asia rose nearly 30%.

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Four reasons fashion brands are launching their own beauty ranges

Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range. 

With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.

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Eight effective examples of quizzes in content marketing

From your ‘spirit animal’ to what you spread on your toast in the morning – some brands probably know more about you than your closest mates.  

How, exactly?

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10 thrilling digital marketing stats we’ve seen this week

It’s that time of the week when we regale you with some glorious digital marketing stats.

This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for lots more.

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Majestic Wine revamps website with focus on some familiar social proof tactics

Most people buy wine as part of their weekly shop or during a last-minute dash to the off licence. 

Majestic Wine is perhaps a destination for the more discerning drinker. However, with over 200 stores in the UK and a recently revamped ecommerce site, it’s aiming to draw in the masses with a customer-centric UX. 

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The state of marketing attribution: Research

Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. 

It also investigates what skills are required for success, the effectiveness of various attribution methods, as well as the barriers marketers face today.

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Five delicious reasons behind Hotel Chocolat’s boost in profits

A mainstay on the high street - Hotel Chocolat has been delighting Brits with unnecessarily elaborate chocolate since 2004.

Only recently, however, has the retailer started to enjoy a notable period of growth.

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How Disney World has mastered customer experience

If there’s one brand that knows a thing or two about keeping its customers happy, it’s Disney. 

This is reflected in the increasing demand for the Disney experience. In 2016, its Parks & Resorts accounted for 31% of the company’s total revenues (with its media networks generating 43%). It also saw more than 13m people visit the newly opened Shanghai Disney Resort, as well as greater attendance levels in parks in the US.

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10 delightful digital marketing stats we’ve seen this week

Our headlines never lie. We’ve got some delightful digital marketing stats for you this week, including news on ad fraud, retail returns, and AR apps. 

There’s lots more in the trusty Internet Statistics Compendium of course. Check it out for further facts and figures. 

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Five new and innovative examples of augmented reality in retail apps

Apple introduced iOS 11 earlier this month, and along with it came ARKit – a new way for developers to add augmented reality into apps.

One of the first brands to take advantage of it has been Ikea, with its new ‘Ikea Place’ app. 

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