Author: Nikki Gilliland

Nikki Gilliland

How Cath Kidston used a Disney tie-up to increase its customer database

When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.

So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?

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All the digital news stories you missed this week

It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty. 

Here’s a roundup of everything you might have missed.

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10 stupendous digital marketing stats from this week

We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.

Sorry...

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The low-down on Facebook Marketplace: Is it any good?

Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.

If you regularly use Facebook on mobile, you've probably noticed the brand new icon in the bottom menu of the app.

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Four key trends within the world of influencer marketing

Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors.

In fact, with consumers now preferring the authentic voice of the influencer over even the biggest brands, we are beginning to see a shift in power, with influencers desiring greater control and even more autonomy.

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The Colouring Cafe: How Ribena used influencers to engage with millennials

Ribena is a brand that many people think of in relation to childhood.

Maybe it was a favourite as a kid, or your little one loves it now.

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Boss life: How Avon is rebranding to target a new generation

Avon is a beauty brand that has gone through various makeovers through the years.

In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.

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The KitKat Chocolatory: Is Nestle's London pop-up store any good?

I recently paid a visit to Nestle’s KitKat Chocolatory in London’s Westfield.

A pop-up store allowing visitors to ‘create their own break’, it is open for five weeks up until November 8th. 

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Ecommerce checkouts: What payment options do users want?

Ecommerce checkout design has come a long way in recent years.

As many big retailers focus on making the process as seamless as possible, guest checkouts are now seen as standard and slow-loading speeds are a thing of the past.

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CRO: Four key factors for increasing conversion rates

Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions.

With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success.

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Three reasons brands are using podcasts as part of their content marketing strategy

Since MailChimp ran a 19 second advert at the beginning of each episode of Serial, its brand name has become known to millions.

It is just one example of a company capitalising on the popularity of podcasts, and since then, many have started to produce their own.

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How online grocery retailers are capitalising on the need for convenience

New data from Kantar has revealed that the UK is the third biggest market for grocery ecommerce.

More surprising, however, is that the US in down in tenth place.

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