Author: Nikki Gilliland

Nikki Gilliland

Walmart buys Jet.com in a bid to keep up with Amazon

Walmart’s recent acquisition of Jet.com is the most expensive in US ecommerce history, and in comparison, makes Unilever’s buy-out of Dollar Shave Club seem like small money.

Purchasing the company for a whopping $3.3bn, it’s yet another example of a large investor banking on a ‘unicorn’ – i.e. a start-up that’s worth over a billion dollars.

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Eight drool-worthy restaurant websites

Whenever I go to out to dinner, I probably already know what I'm going to order.

Call me impatient, but I just can’t resist checking out the menu online beforehand.

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Five ways Artificial Intelligence can help marketers enhance the customer experience

If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.

In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers. 

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Monster Supplies review: The UK’s first pet food delivery app

Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.

Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.

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Domino’s introduces 'Dom the Pizza Bot' for Facebook Messenger

Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.

Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.

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10 spectacular digital marketing stats from this week

If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.

Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.

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Why fashion brands are teaming up with Apple Music

British ecommerce site Farfetch recently announced a new partnership with Apple Music, making it the third fashion brand to get on board. 

With the likes of Alexander Wang and Burberry also integrating with the streaming service, it appears to be a hot new trend among the fashion pack. 

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Twitter to open up Moments feature to all users

Following on from the launch of Instagram Stories, Twitter has announced that its Moments feature will soon be open to all users.

Originally run by a team of in-house editors and select publishers, it plans to allow “influencers, partners and brands” to use it first, before eventually introducing it to everyone else.

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How Pets at Home’s omnichannel strategy is driving sales growth

The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.

With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.

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Simple email subject lines are failing to engage consumers: stats

When it comes to writing subject-lines, many marketers follow the famous KISS mantra.

Which, if you don’t know, means to “keep it simple, stupid.”

(No offence.)

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Tesco explores experiential marketing with pop-up wine bar

Its return to profit has been put down to a restored focus on customers.

Now, Tesco is continuing its efforts to increase loyalty with a foray into experiential marketing.

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The rise of the direct-to-consumer model (it's not just Dollar Shave Club)

Dollar Shave Club has come a long way in just four years and is the most oft-cited direct-to-consumer model in FMCG.

The brand had a wildly successful viral ad and sells a subscription to razors for as little as three dollars per month - its sales reached $152m in 2015.

Recently, the company’s success was cemented when Unilever snapped it up for a cool $1bn.

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