Author: Nikki Gilliland

Nikki Gilliland

10 mind-boggling digital marketing stats from this week

This week’s digital marketing stats include Brexit-related tweets, Instagram success, investment in video and much much more.

Make yourself a cup of tea (we’ve no doubt you need it...) and settle down for the roundup.


Four examples of brands using an episodic content marketing strategy

Whether you’re hooked on 'House of Cards' or addicted to 'Orange is the New Black', I'm sure you can relate to that insatiable need to find out what happens next.

As brands cotton on to this common phenomenon, many are using episodic content as a key part of their overall marketing strategy.


Five ways Emerald Street is delivering irresistible email content

There aren’t many emails sent to my personal inbox that I take the time to read. 

Usually a mixture of random newsletters and shopping confirmations, most are instantly deleted or ignored.


How Grazia used Facebook Live to create its new community issue

This morning, I bought a copy of Grazia’s first ever community issue - created in collaboration with its readers. 

Despite being more of a Glamour fan than a Grazia girl, I was naturally intrigued to see how this particular edition turned out.


Zara introduces self-checkout in-store: How will it impact the customer experience?

A high street store well-known for fast fashion, Zara is also rather famous for its slow-moving queues.

Personally, about three-quarters of my time in Zara is usually spent in the queue.

And I’m not sure whether it’s down to a lack of tills or incredibly laid-back staff, but it certainly makes for a frustrating experience.


How should your digital marketing team be structured?

With digital being at the heart of most modern businesses, a dedicated digital marketing team is no longer a rarity.

However, that’s not to say that there is a blanket formula for how one should be set up.


10 delightful digital marketing stats from this week

We’ve got tons of digital stats to enthral you with this week.

Well, just ten like always. But ten delightful ones... (our headlines never lie).

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How Wimbledon will use technology to enhance the fan experience in 2016

Yesterday morning I made the journey west to the All England Lawn Tennis and Croquet Club (aka. the home of Wimbledon).

Naturally, it bucketed it down with rain.


Five tourism websites guaranteed to give you wanderlust

Last week, New York City re-launched its tourism website, newly designed to ‘spread the dynamic image of NYC throughout the world’.

This was a little surprising to me for two reasons.


How Lush Cosmetics uses word-of-mouth marketing

Lush Cosmetics is something of a modern marketing success story. 

To anyone who has never set foot inside one of its (undeniably smelly) stores, this statement might sound a little surprising.


How long will the Head of Digital role exist?

Regardless of a company's shape or size, digital is no longer just an afterthought.

On the contrary - from customer care to advertising - it can often run through all aspects of an organisation.


Five fintech start-ups aiming to replace traditional banking

According to recent data from Accenture, funding for fintech companies reached a staggering £3.7bn in the first quarter of 2016 alone.

With global investment growing at such a rapid rate, traditional banking services are finally beginning to realise the power of the small financial start-up.