Author: Nikki Gilliland

Nikki Gilliland

Why travel retail is big business for beauty brands

The travel retail industry has seen huge growth over the past few years.

Valued at $63.5bn in 2014, it is predicted to grow to a mammoth $84bn by 2020.


10 superb digital marketing stats from this week

It’s high time we got stuck into some stats, don’t you think?

This week’s roundup includes news about organic search, consumer payment preferences and email marketing.


How Missguided uses personalisation to create an addictive shopping experience

Missguided might be a relatively young brand, but over the past few years it has garnered a reputation as one of the most impressive and innovative ecommerce companies out there.

Mark Leach, Head of Ecommerce at Missguided, spoke at the Festival of Marketing this week on the subject of personalisation.


How Cosmopolitan reinvented itself & became the number one women's magazine in the UK

Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time.

At the beginning of 2015, however, it found itself suffering from a tired reputation and an increasingly competitive market.


Danone: Why social media should drive digital transformation

With 900m customers and a yearly turnover of 21bn euros, it’s easy to think of Danone as just another giant corporation.

However, with its core values dedicated to helping mums and children during the most vital time in their lives, it has a resolutely customer-centric approach.


How retailers are increasing sales with personalised, cross-device ad targeting

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day.

These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing today.


Unilever: The biggest digital start-up in the world?

The Festival of Marketing kicked off this morning with a talk by Keith Weed, the Chief Marketing and Communications Officer at Unilever.

Now we all know Unilever as one of the biggest companies in the world - but what about the world's biggest digital startup?


20 examples of websites following the EU cookie law: 2016 edition

Back in 2012, we marked the introduction of the EU cookie law with this post and this handy guide.

But have there been any big changes in how websites are following protocol?


Seven kids & baby ecommerce brands using YouTube to reach parents

According to new data from Google, 84% of mums in the UK use YouTube, with 70% turning to it on a weekly basis for tips and advice on parenting.

From help on getting babies to sleep to reviews on the best pushchairs – there is a wealth of online video content out there.


How Cadbury is using experiential marketing to delight consumers

Cadbury is well known for its imaginative video ads, but lately it has been stepping up its marketing efforts with a series of experiential events.

From students to mums, here’s a look at how the chocolate brand is using this method to engage consumers of all ages.

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How brands are using digital marketing to reach the older generations

New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people.

With ‘millennial’ being the buzzword on every brand’s lips at the moment, it appears they’ve got a point.


BHS is now pureplay ecommerce: Will loyal customers move online?

I can’t say I was surprised when British Home Stores went into administration earlier this year.

It was a high street staple, yet a lack of innovation meant it was never going to compete with digitally-focused competitors like Debenhams and House of Fraser.