Author: Nikki Gilliland

Nikki Gilliland

Why weddings are becoming big business for ecommerce retailers

According to data from eBay, searches for ‘wedding presents’ are set to sky rocket this month, as many guests turn to online retailers to help them find the perfect gift.

With a 33% surge this time last year compared to the two months previously, the summer is clearly a time for love and last minute gift shopping.


How Bose’s product pages deliver a better buyer experience

When it comes to convincing customers to buy online, technology can be a tricky sell.

During some research on how ecommerce companies encourage conversion at the checkout, I recently discovered that Bose - best known for making speakers with ‘better sound’ - also has better product pages than most.


10 thrilling digital marketing stats from this week

It’s that time of the week again, guys!

This week’s glorious roundup of statistical goodies includes news from Snapchat, insight into online shopping searches, smart homes and much more.


Selfridges unveils iOS app with ‘shoppable’ Instagram feed: Is it any good?

With 60% of Selfridges’ online customers accessing the site from mobile, it was only a matter of time before the department store decided to launch a shoppable app.

And what do you know... it’s only gone and done it.

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Four compelling examples of outdoor marketing campaigns

Last year’s Women’s Aid campaign was cited as one of the best examples of outdoor marketing in recent years.

Highlighting how domestic violence against women often goes ignored, it used interactive digital technology in order to get the message across.

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What are chatbots and why should marketers care?

During the recent F8 summit, Mark Zuckerberg took to the stage to announce the integration of chatbot technology into Facebook Messenger.

Explaining his desire for the consumer to “be able to message a business in the same way you message a friend”, he proposed a new step forward for conversational commerce.


Word on the street: Four tips for using slang in marketing

How would you feel if your favourite brand called you bae?

Personally, I cringe whenever someone I know dares utter the term - even if they’re doing it ironically. 


How Waitrose is using personalisation to increase conversions

For the average shopper, supermarket loyalty is a thing of the past.

With price and proximity being two of the most important factors in where people shop, it's usually a case of whatever makes life easier.


Email newsletter sign-ups: How fashion brands welcome new subscribers

Newsletter subscribers are an incredibly valuable asset for retailers.

By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future.


10 tantalising digital marketing stats from this week

This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.

For even more statistics, don’t forget to check out the Internet Statistics Compendium.


How automotive brands are blurring the lines between digital & reality

For most people, the experience of buying a car can be a long and laborious process. 

As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.


The rise of the artisanal tone of voice among brand marketers

Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product).

But lately, I've noticed a shift away from this conversational style of copywriting.

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