Author: Nikki Gilliland

Nikki Gilliland

How The Financial Times is dealing with the problem of ad blocking

According to the IAB, around 26% of people now use ad blockers while browsing on desktop. 

We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.

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What can be done to address the gender pay gap in digital roles?

A new report from The Institute of Fiscal Studies has shown that women with children face a widening gender pay gap.

The study found that in the 12 years following childbirth, women’s pay typically lags 33% behind that of men.

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10 splendid digital marketing stats from this week

What better way to celebrate the end of summer than with a stellar compilation of stats?

This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.

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Pret a Manger teams up with Bosh to create recipe video

A Pret sandwich is a lunchtime staple, but with the recent release of a new recipe video, fans of the food brand can now recreate their favourite Chef’s Special at home.

Created by the online cooking channel Bosh, it explains how to make an Asian mushroom and avocado baguette in just 45 seconds.

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UberEats vs. Deliveroo: A comparison of the app user experience

Remember the days when you really had to earn your takeaway?

Now, the idea of driving to Maccy D’s or (God forbid) walking to the chippy seems ridiculous – not when a man on a motorbike can do all the hard work for you.

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How three beauty ecommerce sites integrate editorial content

I recently wrote about the newest beauty ecommerce site on the block – Fabled by Marie Claire.

A trusted authority on beauty, its editorial expertise is one of its main selling points.  

So, how do three of its biggest competitors use editorial* on their own sites?

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Garnier Nutrisse offers live chat for product advice: Is it any good?

Garnier Nutrisse is a brand that heavily relies on celebrity-driven advertising, so I was interested to see its latest ad include a promotion for a new online-chat feature.

Nutrisse does not sell direct-to-consumers, but it does include product links to affiliate retailers on its own site.

So with 31% of shoppers saying they would be more likely to make a purchase as a result of live chat, it is undoubtedly a way to drive sales as well as increase customer satisfaction.

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Which restaurants deliver the best mobile web UX?

I recently wrote about restaurants with a drool-worthy desktop presence.

But when it comes to browsing on the go, which ones are winning on mobile?

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How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand

Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.

In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.

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Six brands that have made false health claims in advertising

What’s the difference between exaggeration of the truth and misleading information?

In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.

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Five tips for creating a successful FAQ page

An FAQ page is often one of the most neglected and uninspiring parts of a brand website.

Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.

Not to mention save them from endless (and very repetitive) enquiry emails.

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The 10 greatest digital marketing stats we've seen this week

The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!

This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.

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