Author: Nikki Gilliland

Nikki Gilliland

16 ad examples that prove print isn't dead

In a digital world, the print ad is often dismissed as an old-fashioned medium.

However, according to new research it is more powerful than today’s marketers might think.

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How should brands plan their content distribution strategy?

With more content providers than ever before, the internet has never been so cluttered.

So how do brands ensure content is seen?

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How do you put a price on digital content?

Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing. 

Not good... but great. With a capital G if needs be.

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How Unilever is targeting the ‘conscious consumer’

Sustainability is often thought to be a hard sell.

But according to new research from Unilever, 54% of consumers now have a desire to buy sustainable products, with environmental and social factors being a major influence on purchasing decisions.

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Four things brands can learn about content marketing from Net-A-Porter

Net-A-Porter does not look like a typical online fashion store.

With its editorial layout and lifestyle-focused content, it’s far more akin to a fashion publication – a rival to the likes of Vogue or Elle magazine.

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How Casper uses clever marketing & content to sell mattresses

From the right food and vitamins to trainers and gym memberships - the list of products we buy in the name of general health is endless.

But what about in the pursuit of sleep? 

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Seven examples of motivational copywriting from fitness brands

We all dream of being able to sprint like Bolt or swim like Phelps.

The reality might be different, but the idea sure does inspire us to get off our butts and into our trainers.

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Facebook Live, YouTube & Sumatran tigers: A Look inside London Zoo’s video strategy

We recently wrote about how London Zoo is making use of Facebook Live.

This time, we decided to speak to the man behind the camera, Dan John, to gain further insight into the Zoo's wider social and video strategy.

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Five reasons why Jimmy Choo is winning on mobile

In a recent report, Jimmy Choo was commended for offering a great UX on mobile.

But what makes the shoe brand so special?

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What defines a great customer experience for B2B companies?

When writing about customer experience we're often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands.

However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just as important for B2B marketers.

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10 astounding digital marketing stats from this week

We’ve got loads of stats for you to get your teeth into this week, including news about CX, digital skills, Rio records and more.

Don’t forget to download the Internet Statistics Compendium for further insight and analysis.

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YPlan, Dojo or Fever: Which London events app offers the best UX?

The saying goes that if you’re tired of London, you’re tired of life.

But then again, maybe you've just been to one pop-up-street-food-fest too many.

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