Author: Nikki Gilliland

Nikki Gilliland
adobe stock image clothing

Adobe's hilarious stock photo campaign: Why it works

We all know what every woman looks like when eating a salad, right?

The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.

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A review of Style.com: Condé Nast's new ecommerce site

Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.

Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination. 

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10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

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The tipping point: Three reasons mobile commerce is key for retailers

In today's mobile market, smartphones are becoming ever more prominent, partly at the expense of tablets.

With worldwide shipments growing to 335m this Q1, smartphones also now deliver the majority of mobile transactions (above tablets) in every major market.

In comparison, shipments of tablets have dropped 15% year-on-year.

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16 ad examples that prove print isn't dead

In a digital world, the print ad is often dismissed as an old-fashioned medium.

However, according to new research it is more powerful than today’s marketers might think.

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How should brands plan their content distribution strategy?

With more content providers than ever before, the internet has never been so cluttered.

So how do brands ensure content is seen?

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How do you put a price on digital content?

Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing. 

Not good... but great. With a capital G if needs be.

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How Unilever is targeting the ‘conscious consumer’

Sustainability is often thought to be a hard sell.

But according to new research from Unilever, 54% of consumers now have a desire to buy sustainable products, with environmental and social factors being a major influence on purchasing decisions.

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Four things brands can learn about content marketing from Net-A-Porter

Net-A-Porter does not look like a typical online fashion store.

With its editorial layout and lifestyle-focused content, it’s far more akin to a fashion publication – a rival to the likes of Vogue or Elle magazine.

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How Casper uses clever marketing & content to sell mattresses

From the right food and vitamins to trainers and gym memberships - the list of products we buy in the name of general health is endless.

But what about in the pursuit of sleep? 

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Seven examples of motivational copywriting from fitness brands

We all dream of being able to sprint like Bolt or swim like Phelps.

The reality might be different, but the idea sure does inspire us to get off our butts and into our trainers.

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Facebook Live, YouTube & Sumatran tigers: A Look inside London Zoo’s video strategy

We recently wrote about how London Zoo is making use of Facebook Live.

This time, we decided to speak to the man behind the camera, Dan John, to gain further insight into the Zoo's wider social and video strategy.

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