Author: Nikki Gilliland

Nikki Gilliland
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What Rule 40 means for brand marketers during the Olympic Games

The Olympic Games and million-dollar marketing campaigns go hand in hand.

Official sponsors like Coca-Cola and McDonald's pay mega bucks for the privilege of plastering their logos all over athletes and official Olympics merchandise.

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Purchase with purpose: How four brands use ‘social good’ to drive consumer loyalty

According to a recent study, 73% of consumers believe brands have a responsibility to do more than just generate a profit. 

Now, people expect social responsibility, and even more than that, for brands to actively try to make a difference in the world.

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Four urgent priorities for marketers in media & entertainment

In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future. 

Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change.

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Top 10 digital marketing stats of the week

This week’s round-up includes news about Twitter, chatbots, mobile ads, digital strategy and loads more.

For in-depth analysis, don’t forget subscribers can download the famous Internet Statistics Compendium. 

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Skoda uses data to power Tour de France content marketing

Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.

The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.

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everlane instagram

How Everlane is using an 'exclusive' Instagram account to strengthen customer loyalty

US fashion retailer Everlane has over 250,000 followers on its main Instagram account. 

It’s second, @EverlaneStudio, has just short of 6,000.

While you might assume the latter is merely a social media fail, in actual fact, this limited number of followers is part of a deliberate strategy.

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How five charities are innovating with contactless payment technology

I'm one of those people that always forgets to carry cash. 

Which usually makes walking past a charity collection bucket (and buying a single pack of gum) slightly awkward.

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How ZSL London Zoo is using Facebook video to drive social growth

There’s nothing people love more than watching cute animals. 

Case in point: London Zoo’s recent foray into Facebook video.

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Snapchat Bitmoji: What does it mean for brands and marketers?

Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji. 

Last week, Snapchat announced Bitmoji features were properly integrated into the app.

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Eight examples of fashion ecommerce product filters: Good & bad

Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.

With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.

Here are a few product filters that caught my eye – both good and bad.

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10 sizzling digital marketing stats of the week

It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!

This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.

Don't forget the download the Internet Statistics Compendium for lots more.

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Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.

It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.

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