Author: Nikki Gilliland

Nikki Gilliland

Email newsletter sign-ups: How fashion brands welcome new subscribers

Newsletter subscribers are an incredibly valuable asset for retailers.

By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future.

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10 tantalising digital marketing stats from this week

This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.

For even more statistics, don’t forget to check out the Internet Statistics Compendium.

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How automotive brands are blurring the lines between digital & reality

For most people, the experience of buying a car can be a long and laborious process. 

As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.

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The rise of the artisanal tone of voice among brand marketers

Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product).

But lately, I've noticed a shift away from this conversational style of copywriting.

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Seven ways social media is shaping the beauty industry

In a recent survey by Dove, 30% of women admitted that their purchasing decisions are influenced by social media.

Having listened to Fashion & Beauty Monitor’s latest panel discussion, this stat is far from surprising.

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Why Gousto’s CEO thinks recipe boxes are the future of grocery retailing

I recently wrote about the growing popularity of recipe boxes.

Gousto - an online company that aims to provide a convenient and easy way to cook healthily at home – is one of the biggest on the market.

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What skills do employers look for when hiring digital marketers?

Much like technology itself, the role of the digital marketer is ever-changing.

From search and social to data and content, professionals can now specialise in various strands of the industry.

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10 tremendous digital marketing statistics from this week

This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.

For more of the same, download Econsultancy’s Internet Statistics Compendium.

Here we go, folks!

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Three key Digital Transformation takeaways from Digital Cream 2016

Digital transformation is a tricky topic for marketers to define, let alone decipher.

Luckily, that's what Digital Cream is for. 

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How Jamie Oliver harnessed the power of YouTube

Since 2013, Jamie Oliver's YouTube presence has gone from being barely noticeable to one of the platform's biggest food networks.

Now with three channels and well over 2m subscribers, he has truly mastered the art of video marketing.

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Four reasons recipe box brands are delivering success

If you’re someone who is short on time or inspiration, recipe boxes are the latest service intent on revolutionising your life.

With the news that Amazon is about to launch its very own recipe delivery service in partnership with Tyson Foods, it seems there are more to choose from than ever.

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Four delicious examples of food & drink brands on Instagram

What’s even more satisfying than the first bite of a burger?

Remembering to take a photograph beforehand of course.

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