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Author: Niklas Olsson

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Niklas Olsson is working as a Senior Consultant at Mapa Research a provider of competitor benchmarking research to the digital financial services industry.

Niklas is the leading consultant for the Nordic region and regularly works on bespoke projects for Mapa Research’s many clients in Scandinavia.

In addition he is responsible for Mapa’s Insight Report Series, where he can utilise his extensive knowledge of digital retail banking across multiple platforms. Besides holding a Masters degree from Lund University he places wave surfing on three different continents high up on his list of achievements – always up for riding new waves!

Digital banking insight from three leading Norwegian banks

Norway is a digital savvy market and has one of the highest smartphone penetration rates in the world (68%).

The digital banking solutions are at the forefront and customer adoption rates are high.

As a result developments and trends seen here may be things that will be launched in other mature markets. 

In this article we give you a rundown of some of the latest developments in the Norwegian market which we hope will be interesting for anyone working with digital banking strategy and developments.

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How are finance brands helping customers to bank safely?

The reality today is that we, as consumers, have more and more digital engagements requiring different security elements, hence simplicity is key.

Banking is one entity that we all see as fundamental and need access to.

Through this article, I will highlight what banks are doing to help customers to manage their finances safely, the direction that digital banking security will take in the future and how security fits into a wider context. 

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How banks can improve finance management tools and apps

Consumers’ digital experiences, including banking, are becoming more and more visual. Within the retail banking sector much is still to be done.

Most importantly banks should not judge Personal Finance Management (PFM) tools as isolated investments: rather a piece of the puzzle to build a great overall digital customer experience. 

In this article I will talk about how PFM has developed within retail banking (from a customer perspective) over the years, how we see things evolving and what banks can learn from new players. 

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