Author: Olivia Solon

Olivia Solon

The Weather Company on programmatic, ad fraud, and how extreme conditions affect business

Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.

I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud. 

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How to crack China with programmatic ad buying

China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population.

Dr. Sara Ye, president of Chinese ad tech titan iPinYou’s international business, explains how to crack the People’s Republic with programmatic buying.

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Q&A: Publicis’s Rishad Tobaccowala on digital transformation & agency double dealing

How do companies and people remain relevant during transformative times? Through reinvention.

It’s a topic that is dear to Publicis Groupe Chief Strategist Rishad Tobaccowala’s heart.

I spoke to him about the empowered consumer, the mass restructuring facing the TV industry and how agencies can rebuild trust when clients think they are double dealing. 

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