Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly.
Now please don’t take this the wrong way. There was nothing exactly wrong with this particular email's copy per-se, nothing that I could put my finger on exactly.
But they just didn’t read very well and to be honest, that made me doubt the credibility of the business, let alone the marketing campaign.
I do realize that I may be quite unique in these instances, as many people who are not interested in the industry, or indeed writing, may not notice.
To be honest, I blame my hatred of terrible spelling and grammar on Facebook and other social media platforms, where I am forced to look at it every day. It’s a shame.
However, I thought I would share my thoughts on the blog just in case anyone else agrees. And by ‘my’ thoughts, I mean some great tips taken from our Email Marketing Best Practice Guide, which has just been released today.
With the release of the 2014 Econsultancy Online Video Best Practice Guide, we thought some condensed tips from the report might prove to be useful to any of you that are interested in online video.
Each of these tips has been very carefully selected from both the report author and industry experts.
To begin as I very much like to start my blogs, I will give you some relevant statistics so that you will realise how prevalent online video is in today’s market.
Since it is nearly Christmas, I do hope that everyone is getting into the festive spririt. For those that are there already, welcome!
For those that are not, I hope that by reading this blog and possibly downloading some of the suggested apps you will be nudged slowly into the spirit.
A wise man once said that "Creating a successful app is an incredibly difficult task, whichever platform you are using".
So with that in mind, I have diligently researched, trialled and tested Christmas apps suitable not only for children, but for people of all ages.
As I'm making my way in the big bad digital marketing industry in the UK, I'm going to give a big shout-out to my home country in the form of this blog post.
The Irish nation is typically a very chatty and social culture in its own right, so I would like to investigate how social the Irish are online.
Having recently moved to the UK, my greater knowledge base of digital marketing lies within the Emerald Isle. I do believe though, that small as Ireland is, it doesn’t mean that socially savvy countries cannot learn from others, especially the digital hub of Europe.
So I’ll write this post with facts and figures and in true Irish fashion, sure we will see how we get on.
The UK is celebrating its first Small Business Saturday on 7th December 2013, following in the footsteps of the United States who began the initiative in 2010, generating $5.5bn in its first year.
Supported by the UK government, it is hoped that success will follow into the UK and generate support for the 4.9m SMEs currently located here.
As well as some well-meaning tips on digitally showcasing and preparing for the big day, the blog begins with some lovely stats that should hit home on how important it is to participate.
I mean, if the idea of competing with 4.7m business of the same size doesn’t daunt you, then perhaps you should participate for the fun part, or indeed to support other local businesses.
Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy.
Companies are typically increasing their investment in site search because they recognise the range of benefits that effective technology can bring to their businesses.
Terms that consumers type into a company’s site search box can give a company huge insight into the users’ behaviour and give the company invaluable data to be learned from.
Used successfully, this information can increase conversions and improve customer retention.
During a recent Econsultancy roundtable with site search experts, interesting advice was given with regards to improving the site search experience for users and increase conversions.
This advice compliments trends found by Econsultancy through company research to provide a diverse range of key takeaways.