Oscar Trelles
Job of the week
Most popular posts this month
- 18 pivotal web design trends for 2014
- 24 beautifully-designed web dashboards that data geeks will love
- 20 stunning examples of minimal mobile UI design
- 18 useful custom Google Analytics reports, segments and dashboards for SEO
- Responsive design: 25 of the best sites from 2013
- Prince and 3RDEYEGIRL's London shows give a masterclass in word-of-mouth marketing
Top Jobs
Most commented posts this month
- M&S launches new website, focuses on curation, clustering and content 36 comments
- 10 websites that aren’t responsive (and probably should be) 27 comments
- Gmail offers unsubscribe link and the world of email marketing comes to an end 24 comments
- The 'unGoogleable' band name is dead 22 comments
- Responsive web design: five reasons why it may not be the right answer 21 comments
- Can you market to the over 50s on social? 16 comments
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Oscar is a digital marketing and advertising professional with over a decade of experience leading multidisciplinary teams at creative agencies. Throughout his career, he has produced work for companies such as Adobe, Allstate Insurance, Best Buy, Coca Cola, ExxonMobil, Diageo, H&R Block, Microsoft, Monster.com, MySpace, New Line Cinema, Nintendo, Old Spice, Pfizer, Reebok, Starbucks, Starwood Hotels and Resorts, Toyota and Victoria's Secret, among many others.
Oscar writes for industry publications such as Econsultancy and the Society of Digital Agencies, and is an occasional guest conference speaker and panelist, having addressed audiences at Adobe MAX, WebDU, Click:NY, and other events. He is also a judge for competitions such as The FWA Site of the Year, the Webby Awards, the FITC Awards, and MassChallenge.
Given the increasing pressure on Facebook’s leadership to come up with strategies that not only boost revenue but restore confidence in investors, it seems like there is no shortage of advice on how the company can better monetize their user base. 
We may argue that we didn’t need studies to tell us that tablets are taking attention away from TV screens. In fact, before tablets and smartphones even existed, laptops were already gaining ground in the living room.
The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV. 