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Author: Oscar Trelles
Oscar is a digital marketing and advertising professional with over a decade of experience leading multidisciplinary teams at creative agencies. Throughout his career, he has produced work for companies such as Adobe, Allstate Insurance, Best Buy, Coca Cola, ExxonMobil, Diageo, H&R Block, Microsoft, Monster.com, MySpace, New Line Cinema, Nintendo, Old Spice, Pfizer, Reebok, Starbucks, Starwood Hotels and Resorts, Toyota and Victoria's Secret, among many others.
Oscar writes for industry publications such as Econsultancy and the Society of Digital Agencies, and is an occasional guest conference speaker and panelist, having addressed audiences at Adobe MAX, WebDU, Click:NY, and other events. He is also a judge for competitions such as The FWA Site of the Year, the Webby Awards, the FITC Awards, and MassChallenge.
Buy with Facebook?
Given the increasing pressure on Facebook’s leadership to come up with strategies that not only boost revenue but restore confidence in investors, it seems like there is no shortage of advice on how the company can better monetize their user base.
One thing I haven’t seen, and I am going to adventure here, is developing a mechanism that allows Facebook users to make purchases on other websites, using their Facebook identity.
The first screen may not be the one you think
We may argue that we didn’t need studies to tell us that tablets are taking attention away from TV screens. In fact, before tablets and smartphones even existed, laptops were already gaining ground in the living room.
Today, the question is not whether we live in a multiscreen world or not, but which screen is the most valuable, the the bigger one or one getting the most attention from consumers? Is it possible that the data from those studies needs to be reinterpreted?
How many screens are there really?
The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV.
Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.
In that context, it is difficult to develop proper multiscreen strategies, when ordinal numbering doesn't necessarily help us identify which specific device is being used by consumers and, most importantly, what is their current state of mind.