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Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.
This year, instead of soothsaying, let’s focus on things I wish would happen... but likely won’t.
So here’s some predictions for email marketing that won’t come true in 2016.
This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”
And since every retailer seems to follow the same approach, everyone else follows suit.
You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.
We asked a few friends of the blog to nominate their favourite brands in the Brand of the Year category at Econsultancy and Marketing Week’s new Masters of Marketing awards. Here is Parry Malm with his nomination…
Econsultancy asked me which brand I thought was truly a Master of Marketing.
After much thought, and I’m sorry Kanye, Ima let you finish, the prize goes to Björn Borg, the purveyor of colourful socks and underwear. Here’s why...
One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.
Email works because it’s the foundation of online marketing. But... is Econsultancy's subject line language optimal?
We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.
What is the deal with referral spam? Aside from it being mega annoying, pointless, and stupid?
If you use Google Analytics, you definitely know what I’m talking about. It’s those almost-real-but-actually-fake-spamming-links that show up on your analytics and screw up your KPIs.
Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.
The potential of this technology has HUGE implications for marketers. And here’s why.
Newsflash: email is a great way to sell stuff online. And subject lines make a huge difference to your bottom line. This is a fact.
Every year in January we are faced with a litany of predictions for digital marketing.
Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting.
In this post, I’m going to bring out my inner soothsayer and make some bold, wild predictions on good or bad things that may or may not happen in 2015.
The fence I’m sitting on comes at no extra cost.
In January 2014 I blogged about my seven super exciting predictions for boring old email marketing, which raised a lot of questions…
So now, in hindsight, how accurate was I?
The vast majority of email marketers are methamphetamine addicts. And not the cool kind like you find in the finest trailer parks of middle America.
This survey of 304 email marketers will show you why.
You know what one of my favourite feelings in the world is?
Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing.
I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response.
That moment when the opens, clicks and conversions start showing up and you’re like, “I’m the king/queen of email!”
Yeah, I know you know that feeling too.
But that feeling is rare and fleeting, because most marketers completely screw up their email subject line split tests.
In this post, you’ll learn how to feel pleasure, or if you’d rather, how to avoid the pain of crappy split tests.