Author: Parry Malm

Parry Malm

CEO of Phrasee, Parry is digital marketing's Hannibal Smith who loves it when a plan comes together.

What you can learn from 1.159bn B2B subject lines

What good is an email marketing campaign if your subject line sucks?  If you truly want to increase response rates, make sure you’re using the right words.   

Money words are in, personalisation can supercharge response, and “whitepapers” and “webinars” are over-used. 

Focus on the outcomes of your product and people will respond.

I looked at 1.159bn B2B emails to find the words that work and those that don't. Check out a sneak preview of the statistics here...