Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

unilever logo

Unilever gets serious about influencer fraud

For years, brands have continued to up their spend on influencer marketing despite risks such as fraud and scandal and, arguably, they have had good reason to do so.

After all, consumers, particularly young consumers, are often most easily reached via social media, where they've embraced and made stars of a new generation of celebrities.

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venmo logo

Venmo doubles down on mobile: Is it a smart move?

Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.

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gdpr explosion

Confusion, chaos in the GDPR's first week

The GDPR hasn't even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.

Here are the headlines you need to know about as the impact of the GDPR starts being felt.

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gdpr date on calendar

GDPR Day 1: complaints filed against Google and Facebook

After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet's two biggest names.

Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.

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coffee app

The reasons a retailer is behind the most successful mobile payments solution

Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.

Despite the efforts of three of tech's biggest names to drive adoption of their mobile payments solutions, it's a retailer that has the most widely used mobile payments solution as measured by users.

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GDPR

Facebook's interest-based ad targeting highlights GDPR uncertainty

The GDPR is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.

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shoppable social

Why retailers should create product landing pages for their shoppable social posts

In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.

To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram's shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.

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sports betting

How the Supreme Court sports betting ruling will affect the internet economy

It's the digital version of the Shot Heard 'Round the World.

On Monday, the US Supreme Court struck down a federal law that had banned betting on sports events in every state except Nevada. As six of the nine Supreme Court justices saw it, the 1992 Professional and Amateur Sport Protection Act, or PASPA, was unconstitutional.

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retargeting

Amazon is reportedly launching a retargeting ad product

Without much fanfare, Amazon has managed to build a billion-dollar advertising business.

That's not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company's site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.

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second party data

GDPR: What future for first, second and third-party data

The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it's not too early to start thinking about the future of data in a post-GDPR world.

Here are how first, second and third-party data will likely be affected by the game-changing regulation.

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anorak website

Anorak will use Open Banking to sell life insurance

For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions. 

One of the ways they have accomplished this is by using a variety of techniques to retrieve their users' data from the financial institutions they bank with.

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chinese flags in US shopping baskets

China is a "massively untapped market" for US media sellers

Western companies looking to expand their brands into China often face significant challenges in doing so successfully.

Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. 

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