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Starbucks is one of the brands that isn't afraid to get political in an increasingly polarized world.
Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump's enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.
There's a fine line between transforming customer experience and transforming a product or service.
That distinction hasn't been lost on international banking group BNP Paribas as it seeks to respond to the digital disruption that is prevalent in the financial services sector.
YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.
Fintech companies are already disrupting established financial services institutions in markets like banking and auto lending, but their future fortunes could be based in large part on government policy.
On that front, one of the biggest regulatory developments in years could be on the horizon in the United States.
Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.
Here are three ways pharma firms have used Facebook to good effect.
In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they go across the web.
But some advertisers are becoming more selective about where they'll target consumers using programmatic platforms.
From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.
Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.
Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.
And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.
Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.
Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.
Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.
Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and expectations are high.
But are the expectations for VR's revolutionary potential too grandiose?