Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

video ad amazon

Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon's ability to become a digital advertising powerhouse, it's happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there's every reason to believe that Amazon's ad revenue will continue to grow.

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Google inadvertently profits from fake YouTube views even as it fights them: report

Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.

By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.

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Eight tips for advertising successfully on Reddit

For years, marketers have talked about Reddit. Depending on who you asked, Reddit has been the next big thing in digital advertising, or a mirage of epic proportions.

While the jury is still out, Reddit's popularity can't be disputed. Reddit is just as large as Twitter, if not larger following the latter's fake account purge, and has far higher engagement. In fact, as measured by time spent per user per day, Reddit's audience is more engaged than Facebook's.

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Is voice commerce a flop?

Consumers have embraced voice-based intelligent assistant devices like Amazon's Echo Dot and Google Home smart speakers. In fact, on a global basis, the Echo Dot was one of the two best-selling products on Prime Day last month.

But consumer love for these devices apparently isn't producting a voice commerce boom.

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Influencers shun existing brands to launch their own

Have we reached peak influencer marketing?

With major brands like Unilever increasingly scrutinizing influencers over fake followers, and platforms like Twitter getting more aggressive about removing bot accounts, the answer to that question just might be yes. But that doesn't necessarily mean that we have reached peak influencer.

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amazon prime day banner

Amazon stumbled on Prime Day, but its competitors failed to pounce

On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.

On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.

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Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

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A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.

One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.

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MoviePass has disrupted the movie business, but will it win?

If it sounds too good to be true, it probably is.

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less than the cost of a single movie ticket in many cities.

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Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn't assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

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Instagram's IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.

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supreme court

Five reasons US ecommerce won't be dented by the Supreme Court's sales tax ruling

On Thursday, the US Supreme Court issued a decision in a closely-watched case that overturned a prior ruling that online retailers have relied on to avoid collecting sales tax on online purchases.

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