Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads were far too negative.
But following that criticism, Novartis has taken a much different approach to promoting Entresto.
Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.
Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.
In January, Donald Trump will be sworn in as the 45th president of the United States.
His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.
In 1997, UK retail giant Tesco launched a bank. "Our vision is to be the bank for people who shop at Tesco," stated Benny Higgins, the bank's CEO.
While Tesco Bank's two-decades long history means it's an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.
Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m monthly active users.
Now, the Facebook-owned service is looking to support brands that want to use Instagram to sell their wares.
Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.
But as they do so, they run the risk of bloating their sites and harming user experience.
Last week, one of Facebook's ad targeting options became a topic of controversy.
It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.
Facebook-owned Instagram is home to many brands, and is particularly popular among industries that lend themselves to stunning photography, like fashion.
But brands in industries that aren't as photogenic can find success on Instagram.
Case in point: The Financial Times (FT).
If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index.
Here's what you need to know about it.
Pharma companies' television ads are losing their sway with consumers.
But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.