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With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.
According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.
Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.
Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too.
Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.
In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.
Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.
But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).
The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign.
When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads were far too negative.
But following that criticism, Novartis has taken a much different approach to promoting Entresto.
Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.
Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.
In January, Donald Trump will be sworn in as the 45th president of the United States.
His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.
In 1997, UK retail giant Tesco launched a bank. "Our vision is to be the bank for people who shop at Tesco," stated Benny Higgins, the bank's CEO.
While Tesco Bank's two-decades long history means it's an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.
Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m monthly active users.
Now, the Facebook-owned service is looking to support brands that want to use Instagram to sell their wares.