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Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

What banks can learn from Mondo's record-breaking £1m crowdfunding campaign

Mondo Bank has a long journey ahead of it as it seeks to become the Facebook or Google of banking as venture capitalist Eileen Burbidge envisions.

But it took the upstart bank just 96 seconds to raise £1m from 1,861 people through a crowdfunding campaign on Crowdcube.

Thousands more would-be investors were left out, demonstrating that there's significant demand on the part of everyday consumers to invest their own money into building the bank of the future.

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Opera introduces native ad blocking: what advertisers & publishers need to know

While the debate around ad blocking continues, Opera has decided to build a native ad blocker that ships with its browser.

The company announced that it's "the first major browser vendor to integrate an ad-blocking feature" and the reason won't come as a surprise.

It looked at the stats, which show that a growing number of consumers want ad blockers to protect them from bloated web pages, poor browsing experiences and unwanted tracking.

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Is Amazon's Style Code Live this generation's answer to the TV shopping channel?

The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.

But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.

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Is Twitter getting too noisy for high-profile users?

Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association's biggest stars the popular platform became too noisy.

As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed.

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Is Instagram's blocking of social cross-promotion a harbinger of things to come?

With most brands active in multiple social channels, it's no surprise that many seek to cross-promote their various social accounts.

But could the ability to do that be severely curtailed in the future? Instagram's behavior suggests that it could.

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What marketers need to know about Facebook's livestreaming push

With Facebook Live, the world's largest social network has entered the live-streaming space in a big way.

As with most new Facebook product launches, there are many considerations for brands and marketers.

Here's what they should know about Live.

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Are freelance web designers really a dying breed?

Design has arguably never been more important, but are the days of the freelance designer numbered?

According to one former freelance designer, many independents are struggling and the future might not be very bright.

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Can targeted social ads help pharma overcome drug pricing controversy?

Pharma companies are not doing a great job at reaching physicians through social, and their ability to advertise to consumers could be eliminated in the US if the American Medical Association (AMA) has its way.

But the pharmaceutical industry's largest trade group, the Pharmaceutical Research and Manufacturers of America (PhRMA), isn't targeting physicians or consumers in what could be its most important ad campaign.

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The five components of a winning press release

While companies have more ways than ever to distribute important announcements at little or no cost, the formal press release is still alive and well.

The reason? A good press release is still capable of driving earned media.

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Starbucks shows perils of loyalty program changes

Although they aren't guaranteed to drive loyalty, loyalty programs have become a staple for many companies.

But as the largest coffee chain in the US is learning, loyalty programs can be a source of frustration and criticism when changes are made.

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Amazon raises free shipping threshold to $49: an opportunity for other retailers?

This week, Amazon increased the free shipping minimum order amount for non-Prime customers in the US from $35 to $49.

It's the first increase since 2013, when the online retail giant upped the threshold from $25.

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Facebook rolls out Reactions, an extension to the Like button

It's finally here: after months of speculation following Mark Zuckerberg's comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content.

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