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Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.
In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.
If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal.
And for good reason.
Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.
Facebook made headlines last week when The Wall Street Journal reported that it had "vastly overestimated average viewing time for video ads on its platform for two years."
It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world.
Snapchat is getting into the hardware game.
On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.
Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.
Despite the clamour, salaries for healthcare marketers dipped in the past year according to Medical Marketing & Media's (MM&M) 2016 Career and Salary Survey, which polled 953 individuals employed in this role.
Large numbers of consumers turn to online reviews when evaluating products and services, so it's no surprise that many businesses take them very seriously.
While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to make lemonade out of lemons when customers complain about your business online.
Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.
Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.
YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos.
The row focuses on YouTube's Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous.
More and more of the world is connected thanks to the rise of the internet of things.
The healthcare industry, like so many others, is one of those being greatly affected by this trend, as everything from wearables to implanted medical devices are getting connected.
That isn't stopping pharma companies from pouring big bucks into their marketing campaigns, but increasingly, pharma marketers are turning to unbranded ads in an effort to reach consumers in a more subtle, stealthy way.
A new campaign launched by GlaxoSmithKline (GSK) demonstrates why addressing those shortcomings is so important.
Big banks are working hard to deal with the threat of disruption, and increasingly the local branch is a touchpoint that many customers are avoiding.
According to a new study by customer experience management firm Clarabridge, 36% of banking customers in the US haven't visited a branch in the past month.
Instead, they're banking online, with 38% using a mobile device to do so and another 35% using a desktop or laptop.