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Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.
This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat's rise.
Amazon Prime is more than just a free shipping service.
The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.
It's also becoming a marketing and customer acquisition channel for other businesses.
According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.
This year, that number has dropped to 7%.
Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there's good reason for that.
In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester's Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015.
Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.
In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.
Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.
Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.
That changed this week.
Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.
But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.
Online dating services might not seem like ideal platforms for marketing.
After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads.
But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.
Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.
In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."
There's a real debate to be had as to whether retailers' omni-channel hopes are realistic or delusional.
But for retailers clinging to the idea that there will always be a place for physical stores, click-and-collect capabilities are often touted as evidence that a brick and mortar presence still offers advantages.
New data, however, suggests that click and collect might not be as important as some retailers believe.
Which technologies are most likely to revolutionize healthcare?
While there are no shortage of candidates, including wearables and telehealth, one of the internet's long-standing fixtures, search, shouldn't be overlooked.