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Desktop devices are still responsible for the majority of online orders, but the use of smartphones for internet purchases continues to grow.
Furthermore, mobile devices are having a real impact on the in-store shopping experience as well.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel.
This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps.
Data is the lifeblood of the digital economy and represents one of the most valuable assets a company can develop today.
But according to leading security expert Bruce Schneier, "data is a toxic asset and saving it is dangerous."
Why? Saving data is dangerous because lots of people – including those with nefarious intentions – want it, it's hard to secure, and once it falls into the wrong hands, the damage can be significant.
Private messaging is social's next big ad frontier, but there’s huge potential for these apps to evolve beyond being just another ad platform.
In the East, platforms like WeChat show how messaging apps can be potent channels for commerce, and all indications are that the same could one day be true in the West.
When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers.
A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords.
So how have campaigns been faring since Google implemented the change?
Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive.
On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.
Here's what brands need to know about the change.
It's social media best practice: be authentic and honest.
But when it comes to telling your followers what they probably don't want to hear, is there such a thing as too much candor?
They're often claimed to be one of the hardest groups to advertise to, but according to the sixth annual Makovsky/Kelton Pulse of Online Search survey, millennials are "by far the most receptive to pharmaceutical marketing."
How receptive? According to the survey (PDF), which polled more than 1,000 Americans over the age of 18, 51% of millennials indicated that they would be motivated by a digital, television or print ad to visit a pharma-sponsored website.