{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

instagram stories

Instagram Stories: what do marketers need to know?

Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.

From video to algorithmic feeds, major platforms have seen major changes in the past year.

This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat's rise.

0 comments

Six tips for loyalty program success

Loyalty programs are everywhere.

But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty requires more than just the launch of any old program.

0 comments

Wells Fargo turns to Amazon as a marketing channel

Amazon Prime is more than just a free shipping service.

The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.

It's also becoming a marketing and customer acquisition channel for other businesses.

0 comments

As TV ads lose their sway, pharma marketers need to adapt

According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.

This year, that number has dropped to 7%.

0 comments

Customer experience drives revenue growth, but marketers lack CX skills

Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there's good reason for that.

In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester's Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015.

1 comment

Automated video: considerations for publishers and advertisers

Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.

In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.

1 comment

Twitter announces application process for verified accounts: what marketers need to know

Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.

Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.

That changed this week.

1 comment

Ads on premium sites drive 67% greater brand lift

Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.

But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.

0 comments
tinder

Four ways brands are marketing through dating services

Online dating services might not seem like ideal platforms for marketing.

After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads. 

But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.

0 comments
illegal drugs

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."

0 comments

Will click & collect be killed off by same-day delivery?

There's a real debate to be had as to whether retailers' omni-channel hopes are realistic or delusional.

But for retailers clinging to the idea that there will always be a place for physical stores, click-and-collect capabilities are often touted as evidence that a brick and mortar presence still offers advantages.

New data, however, suggests that click and collect might not be as important as some retailers believe.

2 comments

Can search revolutionize healthcare & the diagnosis of diseases?

Which technologies are most likely to revolutionize healthcare?

While there are no shortage of candidates, including wearables and telehealth, one of the internet's long-standing fixtures, search, shouldn't be overlooked.

0 comments