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Author: Patrick Altoft


Patrick Altoft is Director of Search at Branded3, a leading SEO & Digital Agency based in Leeds.

How to launch a new website – launch week

Before we discuss the launch of the website I want to focus on how to spread the viral articles most efficiently.



How to launch a new website - pre-launch

Before actually going "live" with your site it is important to make sure you have set up some key features to make your site stand out from the rest.



How to launch a new website - design & creation

Launching a new website is a daunting prospect, so this week we have a four part series guiding you through the pitfalls and best practice strategies to make your new project a success.



Mainstream media fails to understand paid search

Those of you who read The Times , Guardian , FT or the Telegraph this week probably heard about the campaign against Marks & Spencer by Britain's biggest union, Unite.

Anybody who knows about internet marketing probably wondered why a story about somebody using Google Adwords to bid on a brand name was such big news, myself included.


Why SEO is expensive

Last week I was discussing SEO with a small business owner who thought that the £60 a month he paid for optimising his website was expensive.

When I explained that a lot of companies (mine included) charge £500 - £1000 per day for consulting he came to the conclusion that his £60 per month was quite reasonable.

The issue is that some businesses still don't regard internet marketing as a professional activity in the same way as financial or legal advice.


Common but pointless SEO tactics

While sorting through some comment spam today I found that one UK printing company had been dropping spam comments on my blog.

This sort of behaviour always strikes me as strange because surely any SEO company knows that links from blog comments are worthless?


Do you make Google look good?

Trying to improve the rankings of a site that offers very little value to its visitors is a short term strategy that is likely to come unstuck the first time Google carries out a manual review of the site.


The issues facing big brand SEO

Affiliates and small companies are ideally placed to react quickly to algorithm changes but how can big brands do the same?

Search engine optimisation isn't a subject that sits well within the marketing departments of most large brands.


SEO benefits of publishing news on your site

A lot of websites have news sections where company employees are tasked with writing about the latest industry news as well as news from within the company itself.

Sometimes the news is published because the writer is passionate about the subject and sometimes it is churned out by somebody who seems to be bored by the industry.


Social media marketing is not a quick fix

To see large companies wanting to learn about how to behave and interact on the web is very exciting for consultants, but the answers we give are not always as exciting for the client.


The changing face of social media marketing

Keeping your finger on the pulse is very important in internet marketing and reacting to changes is key to maximising the effectiveness of your campaign.


GoCompare feels effects of Google penalty

Getting a top organic ranking in Google can drive a huge amount of customers to a website, resulting in large profits.

Break the rules and this traffic stream can be turned off overnight.