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Author: Patrick Oak
I'm an internet consultant. Over the past 10 years, I have built my own online businesses and helped companies build theirs. From strategy to development to marketing I am a jack of all trades and love sharing my experiences and advice.
There's a lot of talk these days about using social media to engage with your customers (and prospective customers). A huge amount of debate has taken place between those who argue that social media is crucially important to businesses today and those who say the emperor has no clothes.
At a time when the act of direct advertising sales (both online and offline) is getting tougher due to economic conditions, I thought it'd be worthwhile to discuss the oft-unrecognized distinction between selling ads to endemic advertisers and selling ads to advertisers looking to reach a specific demographic.
It seems that for the past decade, we've all been told that the mobile internet is going to be "big" and will eventually eclipse the "desktop-oriented" internet that most of us are still most familiar with.
Last week in my SMS primer, I discussed the role of the SMS gateways that provide connectivity to the mobile infrastructure that makes SMS messaging possible. If you've developed a mobile application and need connectivity to the carriers, you'll need an SMS gateway.
It's hard to escape the dour economic news that seems to be getting worse with each passing day. Even though the job market in certain areas of the technology industry seems to be holding up far better than in other industries, many are still concerned about the possibility that they could find themselves out of work in the coming year.
With the mobile internet attracting more and more attention and use, it's getting very difficult for online businesses to ignore the world of mobile.
SMS (Short Message Service) is the technology behind text messaging and even though it's far from being the most cutting-edge mobile technology, it's often the first one companies will experiment with because it's the most widely-used. Over 200 billion SMS messages were sent in 2007.