Author: Paul Boag

Paul Boag

Paul is the founder of web design agency Headscape. He is author of the Website Owners Manual and host of the award winning web design podcast Boagworld. He speaks internationally on web design and writes regularly for a number of publications including Smashing Magazine, Sitepoint and the .net magazine.

B2B apps: the next big web frontier?

For the last few years we have seen an explosion in consumer web apps. We have seen LinkedIn valued at more than $4bn following its IPO and others like Groupon looking to follow suit.

Without a doubt web apps that target the public are all the rage, but they are not the end of the story. There is also hidden potential in business to business web apps.


A great user experience extends beyond the website

As web designers we can only do so much for you the client. You can have the best website in the world, but if your customer service stinks users won't come back.

I went to meet with a new client yesterday and was blown away by their commitment to customer service. Not only had they addressed every one of their customers' points of pain, they had gone above and beyond in so many ways.


Is choice paralysis damaging your e-commerce sales?

Could you be losing sales because users cannot make a decision? The chances are the answer is yes.

Fortunately, there is something you can do about it...


What is the secret to a successful website?

Here’s the million-dollar question: “What is the secret to a successful website?” I’m not foolish enough to suggest a single answer. But in more than a decade of working on client websites, I’ve noticed a recurring pattern: the sites that succeed are those that have a well-informed, passionate website owner at the helm.

I talked about this my book, the Website Owner's Manual, which I am giving away to 10 lucky Econsultancy members (see the footer of this article for more details on how to enter). But first, let's take a look at what it takes to be a brilliant website owner...


Hiring a web designer is like getting married

Hiring a web designer is like getting married, it sounds like a bit of a stretch doesn’t it?

However, the longer I have worked as a web designer the more I have come to believe this statement is true. Promises are exchanged, commitments are made and arguments can often ensue.

Let me explain what I mean...