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Author: Paul Rouke
Paul started PRWD - a specialist Conversion Optimisation agency - over 10 years ago, after spending seven years working in usability and customer experience at the UK's largest home shopping business, Shop Direct Group.
Paul is regarded as one of the UK’s leading experts on conversion optimisation, regularly writing and contributing to a number of digital marketing publications including Econsultancy, as well as keynoting at a range of conferences worldwide.
His passion for delivering significant growth improvements for businesses means he still maintains a hands-on role in delivering client projects with recent clients including Moss Bros, Games Workshop, Lovehoney, Schuh, Harveys, Moneysupermarket & MBS.
2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).