Author: Paul Steven

Paul Steven

Started in programming working on asp/vb ticketing applications. Then moved onto ecommerce platforms before becoming head of organic search for a Glasgow marketing agency.

Started my own company in 2007 and specialised in optimising sites in the betting and weight loss industries. Now focussed primarliy on ecommerce marketing and development.

And you wonder why no-one buys from you

For many, when it comes to writing product descriptions for their e-commerce website, it is a one-way ticket to Boresville! You can tell they'd rather have their teeth pulled, Orin Scrivello style, than sit down and write some copy that sells (heck, even more easier than just to go and control-c some competitors copy, right?)

5 comments