Pauline Ores
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Popular blog tags (by posts)
Digital marketing strategist with a track record of improving critical business outcomes with interactive marketing strategies exploiting new market opportunities created by the worldwide adoption of social media and search. Influential facilitator, dedicated to evolving marketing as a practice, articulating the benefits of integrating social-based programs fostering longer-term, more valued relationships with clients, prospects, partners, colleagues, and communities.
LinkedIn Company Page's were featured at a New York media event this morning. It was not what anyone would consider a significant launch, but it was a long overdue indication that LinkedIn is moving the right direction.
I think we can all agree digital marketing doesn’t fit neatly into a single
slot. Hence, success requires digital marketers to be expert at
yet another skill: the ability to drive
organizational change. Loosely translated, this means, "Those idiots and
their rules are driving me so crazy I could throttle them." Completely
understandable, digital marketing is hard enough as is.
Why is it still not uncommon to attend a social media or digital marketing conference and overhear stories about people with little to no significant experience who recently filled new mid-management social media marketing positions? 
While other employees might envy your role, as it offers a lot
of visibility, the social media Center of Excellence is frankly a lousy deal. Not controlling what you need to succeed never bodes well. Legal, procurement, and executives can lay down the law. The Center doesn't have that authority, yet must deliver results.
You would think being a corporate program, one that perhaps even reports into the CMO,
would in itself ensure broad acceptance and/or adoption of the social media Center of Excellence's programs and policies. Alas, that is
rarely the case. 
wearing one this Fall. Great news: it signals broader social media adoption, companies are becoming not just 'doing,' more social. Not so great news: most efforts are likely to fumble if not fail, as undoubtedly firms will rely on their existing social marketing agencies, assuming this is more of the same, only internally facing. Most assuredly (having myself set up and led several similar efforts) it's not.