Author: Peter Abraham

Peter Abraham

Currently Executive Vice President for EMEA & Asia at, responsible for Training and Consultancy , he's familiar with the changing digital landscape across those regions. With over 15 years knowledge working in creative and media and 15 years specifically in digital he's more recently helped companies define their digital strategy and digital centres of excellence utilising a defined maturity, capability and competency model for digital, ultimately helping people improve the way they do business online and to be successful.

He started as a graphic designer/art director working in various ad agencies, then got involved with the web in '97 as Digital Services Director at a leading Digital Agency in London, running teams of website designers and project managers offering digital marketing strategy, design and deployment for some very big names.
He has an MSc in Digital Marketing and BA Hons in Graphic Design (Typography), also running various Linkedin groups and Twitter profiles. You can see some of his sample presentations here:

Specialties: Online Marketing and Ecommerce broadly: strategy, mobile, social media, search marketing, Content marketing, email marketing, web analytics, user experience, online customer service.

Digital transformation and planning next year’s training budget

It’s important to involve HR in your digital transformation plans so they’re on board with requirements that are likely to come their way in terms of resource and up-skilling. 

One thing we see often is the misunderstanding of what skills you need and that alignment with what’s insourced and outsourced as part of any transformation, since that will have an impact on the type of knowledge and capability you’ll need, either specialist (deep) or generalist (broad). 


Digital transformation: what clients are saying

One of the 35 roundtables at Digital Cream this year was on the topic of Digital Transformation: Getting the right mix of Skills, Culture & Technology.  

digital transformation

Digital transformation and the codes for growth: what it means to agencies

Marketers are seeing their organisations undergoing massive transformation from the impact of digital.

Businesses, through marketing and brand departments, no longer have to find a reason to do something digital. This is a change defined by consumer appetite for engagement, with each other as well as with brands and businesses, in ways that suit their needs at that very moment.

Engagement is now characterised by speed, through the use of technology that’s increasingly a part of consumers’ lives.

In this post, I'll look at how agencies need to adapt and evolve in order to help their clients transform their businesses.


Lovefilm, Google Europe and Ed Vaizey on digital transformation

digital transformation retailLast week in Shoreditch, the corporate finance firm Cavendish hosted keynote speaker the Rt Hon Ed Vaizey MP, Minister for Culture, as well as leading digital business representatives to explain why the UK is an even more attractive hub for the media, tech and creative industries thanks to digital transformation.

Among those present, in addition to Ed Vaizey, were Saul Klein from Index Ventures and LoveFilm, DJ Collins, Head of Communications, Google Europe and Ben Southworth, Deputy CEO, Tech City Trade and Investment.