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Author: Peter Tanham

Peter Tanham

Peter Tanham is the co-founder and CEO of SparkPage.com, a platform that lets marketers create mobile landing pages in minutes.

His background includes Product Marketing, Telecoms (Vodafone) and online marketing (MD of a digital agency).

Find him on Twitter @PeterTanham

Void QR Code

How to achieve what QR codes promised, but couldn't deliver

What was the year? 2009? 2010? QR codes were 'the next big thing'. They had such great promise. Turn any print advertisement, packaging or promotional experience into a digital touchpoint.

Richer engagement. Richer analytics. But they never delivered. (Some people perpetually say 'next year' is the year for mass adoption).

But there is one technology that comes pre-installed on 100% of handsets and which can exceed both the engagement and analytics that QR codes promised.

10 comments
sms

How to use Google Analytics and SMS to increase sales

If you run an ecommerce site, you probably use email to announce sales, engage customers and drive repeat purchases.

But now that the vast majority of your customers use smartphones, you can follow the lead of most large ecommerce sites which are using SMS just like email to drive repeat visits and purchases.

If you collect mobile phone numbers and have permission to text them, include links in your SMS back to your site (also known as Smart SMS) and grow sales through one of the most direct and engaging marketing channels available.

This blog post isn't to convince you of the value of SMS for driving ecommerce sales, most smart businesses are doing it already. Our goal is to answer a key question: how do you measure the effectiveness of SMS and track the sales from each campaign?

8 comments
Difference between smartphones and tablets

Smartphones and tablets: five key differences

Lumped under the collective heading of 'mobile', a lot of marketers think that smartphones and tablets are the same thing when it comes to mobile marketing.

The truth is, people use tablets in a completely different way than they do their smartphones, and your marketing should reflect that.

Here are five reasons why tablets are different than smartphones, and why they should be treated as such by marketers.

8 comments

Seven tools to optimize your email marketing for mobile

Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices.

This is a really important trend, so I'll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.).

Which begs the question: are your emails optimized for opens, reads and click-throughs from all these mobile users?

2 comments