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Author: Peter Young
Currently SEO Manager at Mediavest
A highly experienced online marketing professional with blue chip experience within a number of verticals including property, finance, electronics, retail and gambling incorporating a number of online channels.
Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.
This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.
It is, however, the lack of unity that has been one of the main features of many of the strategies.
There are a number of key services that are hot in the industry at the moment (and no, we aren’t talking Twitter or social media services here), but online reputation management must be one of the hottest.
While it is enjoying somewhat of a boom in popularity, it is something that has been talked about within the industry for quite a while. However, it is one of those unfortunate services that sits as a hybrid.