Author: Philip McGuin

Philip McGuin

Commercially driven professional with experience in both B2B and B2C marketing. Experienced in both planning and deploying offline and online marketing solutions including Brand Management, Telemarketing, Advertising, Direct Mail, PR, Event Management, Search Marketing and Partner Marketing. 

Strengths lie's in my ability to develop innovative data led marketing solutions and turn these into a sustainable sales pipeline, motivating others through clear creative thinking and enthusiasm for the task at hand, and the ability to balance strategic and medium term objectives against short term requirements.

Are your audience personas really helping to inform your content strategy?

Many organisations rely on audience personas as a base for their content strategy.

But do they actually give you the full picture about your target markets, where they are and how they consume content?  


How High Street brands can avoid errors with their store locators

Online store locators are critical for bricks and mortar brands, so why are so many making fundamental errors that significantly hamper their performance in local search?