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Author: Philip McGuin
Commercially driven professional with experience in both B2B and B2C marketing. Experienced in both planning and deploying offline and online marketing solutions including Brand Management, Telemarketing, Advertising, Direct Mail, PR, Event Management, Search Marketing and Partner Marketing.
Strengths lie's in my ability to develop innovative data led marketing solutions and turn these into a sustainable sales pipeline, motivating others through clear creative thinking and enthusiasm for the task at hand, and the ability to balance strategic and medium term objectives against short term requirements.