I’ve had a theory for a long time that the majority of people want quality products and great customer service more so than a good cheap deal. Don’t get me wrong, people like value for money, but not at the cost of a shoddy experience.
I think you can take Ryanair as a good case-in-point, whereby some people still want great customer service after paying peanuts. For people who are more realistic, it’s worth paying that little bit more for a better experience. After all, our time and how we feel, are the most important things for many people.