Author: Pratik Dholakiya

Pratik Dholakiya

Pratik Dholakiya is the Lead SEO & VP of Marketing at E2M Solutions, a full service Internet marketing and SEO consulting company. He’s a regular contributing author at Search Engine Journal and has written for SEOmoz, ProBlogger, SearchEnginePeople and many others.

How do product recommendations influence buyer behavior?

From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.

Over the years, online shoppers have gotten more and more used to seeing and acting upon product recommendations.


Display retargeting 101: a handy guide to the buzziest ads on the internet

Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions.

This post looks at the case for retargeting, the working behind it, and how to design ads.


Social media, the human element and your brand

Social media is a massive relationship building exercise.

Tapping into social relationships to promote products and services is the fuel of new age of digital marketing and personalization.

Prompted by the use of social data, brand-human relationships are playing a huge role in persuading people to buy products and services.


Six common conversion killers from ecommerce sites

The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors. 

Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.


Content marketing: nine channels to promote your content

Merely publishing on your blog isn’t enough.

You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties. 

How does this content spread pan out? What are the different avenues for content marketing? Leaving the default content publication channels such as company website, blog, and social media, how do you spread the net far and wide for maximum impact?

Here are some ways to go about it:


Seven core principles digital marketers forget

Guy Kawasaki once said'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'.

We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.

If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...

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Six ways you can fail at data driven marketing

Data driven marketing is not as much easy as we think.

You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven.

Taking Peter Drucker’s “What gets measured, gets managed” at face value is dangerous. Mere measurement isn’t actually enough. Data driven marketers measure for the right reasons.

And so, with that in mind, here are six reasons you (might) fail at data driven marketing.


Nine examples of small businesses using social media for branding

Investing time and money on social media is necessary for all types of businesses nowadays.

Here are nine examples of small businesses using social media for branding.


Five cost effective SEO tools for SMEs and digital startups

SEO Tools are a time saver for everyone. However, the majority of the tools are too costly for small businesses or digital startup.

So, here are five cost-effective SEO tools that would be beneficial and helpful to them.