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Author: Pratik Dholakiya
Pratik Dholakiya is the Lead SEO & VP of Marketing at E2M Solutions, a full service Internet marketing and SEO consulting company. He’s a regular contributing author at Search Engine Journal and has written for SEOmoz, ProBlogger, SearchEnginePeople and many others.
From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.
Over the years, online shoppers have gotten more and more used to seeing and acting upon product recommendations.
You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties.
How does this content spread pan out? What are the different avenues for content marketing? Leaving the default content publication channels such as company website, blog, and social media, how do you spread the net far and wide for maximum impact?
Guy Kawasaki once said: 'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'.
We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.
If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...