Author: Rachael Mulcaster

Rachael Mulcaster
man at festival

Marketers, should we be more honest about gender stereotyping?

Earlier this year I attended the Women in Tech ‘Advocating Inclusivity’ event. As an icebreaker we were asked to solve a riddle, you may have heard it before:

A father and son are in a car accident. The father dies instantly, but the son is taken to a hospital.  The surgeon comes in and says, “I can’t operate on this boy.”