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Author: Ray Jenkin
Ray Jenkin is the Chief Strategy Officer at Affectv, an advertising technology company focussed on helping brands find new customers. He is responsible for both the strategic and operational output of the business.
Prior to setting up Affectv, Ray led several global accounts at WPP media agency MEC and also ran the international media team at the Swedish listed performance marketing company, TradeDoubler.
The travel industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey.
And it's paying off: a 2015 Aberdeen study showed 7.8x higher year-on-year traffic for content marketing leaders versus followers. Conversion rates are also 6x higher for content marketing adopters versus non-adopters.