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Author: Ray Pun
As the Strategic Marketing lead for Mobile Solutions across the Adobe Marketing Cloud, Ray is responsible for evangelizing solutions that help marketers create, manage, analyze and optimize their mobile channels and tactics. He works closely with clients to understand their mobile marketing strategy and to provide clear guidance for optimizing mobile engagement, conversion and monetization.
Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.
How does this behavior impact retailers? Well, for one thing, it has changed the way shoppers shop. As the Harvard Business Review reports, “Consumers no longer go shopping, they always are shopping”.
The Adobe 2013 Mobile Consumer Survey found that, approximately six out of seven mobile shoppers will use a smartphone to shop in 2013.
How is this perpetual state of shopping impacting retailers? And more importantly, how can retailers use mobile to drive sales and improve their bottom line?