Author: Rebecca Baines

Rebecca Baines

The art of the emoji: How and when brands should use them

The emoji has had a super-charged journey into our digital lives. 

Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.

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Newsjacking the US election: Six brands playing the Trump card

Election season is in full swing and the buzz of the Presidential race inescapable.

While it might just be Americans that are heading to the polls, US elections always capture the imagination of the rest of the world – and the clash of the Titans, Trump vs. Clinton, is no different.

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How to use paid, earned and owned media in your content marketing strategy

Use this three-pronged promotional approach to support and amplify your content marketing programme. 

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Seven creative ways you can use branded content on Instagram

As Instagram surpasses Twitter for monthly active users, I set the microscope on the social network and explore how brands should use the platform to tell their story visually in 2015.

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Battle of the Christmas retailers: Who's going the extra mile beyond the TV ad?

In the run up to Christmas, which British retailers are going the extra mile to fuel their sales? 

Christmas campaigns have become as much of a staple as turkey and brussel sprouts - get it right or face the wrath of the people.

Although we would rather have a face full of mince pies washed down with mulled wine, it’s British retailers’ Christmas campaigns that are right in our face this November.

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