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Author: Rebecca Momberg

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Five tips for YouTube promoted video campaigns

Last year, YouTube surpassed Yahoo as the world’s second largest search engine. In the UK alone, it attracts 17m unique users each month, with each of these users spending an average of an hour on the site.

This makes YouTube a great place for marketers to be getting their message across. But the creation of a video is only half of the task at hand, attracting viewers is the other half.

YouTube Promoted Video Ads operate in a similar fashion to Google search ads and offer advertisers a way to draw attention to a video, gain viewers and channel subscribers, and eventually influence conversions.  

Given the popularity of video and YouTube, here are a few suggestions of how to best take advantage of Promoted Videos.

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