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Author: Richard Beattie
Following Oracle’s acquisition of Vitrue, Richard Beattie now serves as Senior Director, Oracle Social. Prior to the acquisition he was Vice President, EMEA, for Vitrue. Beattie brings more than 15 years of international business software and technology experience spanning the SaaS space, including executive positions at Omniture and Mercado. At Oracle, Beattie is responsible for the strategic direction of the social proposition in the region, outlining the organisational support model, as well ensuring the team’s capabilities to deliver. Beattie operates out of Vitrue’s London office.
The explosion of social has been tremendous. Facebook is closing in on one billion active users, while Twitter approaches 200m, not to mention fast-emerging platforms like Google+, Instagram and Pinterest.
Social networking is the most popular online activity making up 19% of all online time, or nearly one of every five minutes, up from only 6% in 2007.
Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data. And one metric everyone seems to be keeping their collective eyes on is mobile-social growth.
It’s going up…fast.
According to comScore, US Facebook users are now for the first time accessing the network from mobile devices more than from desktops or laptops.
Average U.S. users spent 441 minutes accessing Facebook from mobile devices in March compared to 391 minutes for desktop/laptop use. Facebook now says it has 488m mobile active monthly users, a 14% increase from December.