Author: Richard Jones

Richard Jones

Richard is technical director for the content practice at Inviqa, a technology partner and consultancy specialised in ecommerce and content management solutions. Follow him on Twitter, or connect with him on LinkedIn.

decoupled cms

Six examples of brands using a decoupled CMS

Content is an integral part of digital experiences that drive conversion, from video tutorials that help clinch ecommerce sales, to long-form, high-quality articles that inspire readers to purchase media subscriptions.

But content has never had to work harder to reach audiences how, when, and where they want to experience it.

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personalisation framework

How to build a personalisation strategy for your content website

Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences on their owned channels for longer.

Here I explore the key things to consider when developing your personalisation strategy. 

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economist content integration

Four brands pushing the boundaries of content strategy

With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.

The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.

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