Author: Richard Jones

Richard Jones

Richard is technical director for the content practice at Inviqa, a technology partner and consultancy specialised in ecommerce and content management solutions. Follow him on Twitter, or connect with him on LinkedIn.

personalisation framework

How to build a personalisation strategy for your content website

Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences on their owned channels for longer.

Here I explore the key things to consider when developing your personalisation strategy. 

economist content integration

Four brands pushing the boundaries of content strategy

With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.

The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.