Author: Richard Marriott

Richard Marriott
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How can financial services companies win featured snippets in search? An investigation

As we know, capturing the magical ‘position zero’ (aka featured snippets) on Google continues to be a hot topic across lots of different industries and sectors.

We’ve also known for some time that not only do featured snippets take up real estate in the search engine results page (SERP), but pop up to steal traffic from your top organic rankings. They're only going to become a more important factor in how we search in the future.

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SEO David vs. Goliath: How travel sector minnows can overcome their big brand competitors

The travel industry fascinates me; not just because like everyone else I love a good holiday and some time in the sun, but it’s also one of the most competitive industries when it comes to the SERPs.

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Micro-Moments

Capturing Micro-Moments & Answer Boxes for content success

Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.

One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.

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YouTube strategy: Tips for building an audience & working with vloggers

Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.

Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.

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Long Tail Search Opportunity

Unlock the power of long tail with content and data

Too many brands are focused on vanity terms and overlooking the long tail opportunity.

Unlock this ever growing potential by taking a data informed approach to your content strategy!

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