Author: Rick Curtis

Rick Curtis

As Chief Strategy Officer at Amaze, I am responsible for Amaze’s digital strategy and planning offerings. I have worked in the digital industry for over 10 years delivering digital strategy and planning, online branding and user experience across a broad range of clients including Lexus, Toyota, Dyson, and the Co-operative Group. In my role I am at the forefront of introducing new and emerging digital approaches to clients within Amaze.

Connected retail: the future of the high street

The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented.

New customer touch points have burst onto the scene, leaving retailers struggling to decide where to prioritise their marketing and digital spend: should the focus be on websites, stores or mobile?