Author: Ritchie Mehta

Ritchie Mehta

Starbucks, Costa & Caffè Nero: how do they build customer loyalty?

The votes are in, the numbers are tallied and it's official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.

Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.

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Four steps to help build customer loyalty in retail

Here’s an easy process to help you build 'earned' before 'bought' loyalty with customers.

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Do retailers really need a customer loyalty program?

Are there alternative ways of generating customer loyalty other than cards or points to keep your customers engaged and coming back for more?

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