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Author: Rob Pierre


Seasonal search: how to do it right

Seasons and events in the UK and the world over have developed an increasing importance for brands and marketers in appealing to consumers. One only has to look at the impact of occasions such as Valentine’s Day to see how lucrative an event can be for a brand.

Search offers brands a potentially engaging way to capitalise upon this, which may not be as hard as you think. The initial groundwork of a seasonal paid search campaign must be rooted firmly in the website in question.

Depending on the brand, there are two potential options to pursue...