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Author: Robert Weatherhead
A veteran of search engine marketing with experience in all digital channels I have worked for the past 6 years for Latitude Group in various roles. Currently heading up the SME function I focus on delivering low cost digital marketing solutions for small to medium sized businesses directly through the Latitude Express brand and via partnerships. Previous to this I was responsible for Latitude's non search products and clients and have experience of display advertising, affiliate marketing, social media optimisation, email marketing and aggregators.
Our recent research has unearthed some interesting trends within the mobile search marketplace. When reviewing data for Q2 we were confident that the PPC traffic through mobile on Google would surpass Bing PPC traffic and in Q3 we saw that materialise.
Google PPC traffic is now at around 4% of total PPC traffic, almost double that from Bing. Not the kind of stats that Microsoft will want to see ahead of the search alliance in the UK with Yahoo next year.
This makes mobile search something anybody involved in search engine marketing should be considering. And with much of the search volumes from mobile devices coming from localised queries SMEs should be looking to maximise this opportunity and lead the way in a world traditionally dominated by large budgets.