Content marketing is now a £1bn industry, so say the CMA.
But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter?
The other day I was talking with some of my industry peers about how ‘content marketing’ has become a magnet for all kinds of different marketing outfits: PR, video production, digital, SEO and social media.
And yet, it’s the agencies with print publishing backgrounds that have found themselves at the forefront of content marketing.
According to the PPA TAP Report, 55%of UK tablet owners have read a digital magazine on their tablet in the last three months.
So with magazine apps becoming an increasingly important part of a brand's digital content repertoire, how do you decide whether a magazine app is for you?
And once you know you want an app, what steps do you need to take to make it happen?
Here are five key points that will set you on the right path.