{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Ross Taylor

Ross Taylor

Qualified Chartered Accountant

7 years experience in business consultancy, focusing on technology-driven change

12 years experience in digital business solutions and digital marketing.

How do you prioritise social media metrics?

A key part in creating a social media strategy is to ensure that you have a coherent set of measures that align with that strategy. But how do you prioritise the multitude of measures that are available to you?  

Which is more valuable - a Facebook "like" or a twitter follower? This article seeks to set out why and how you can go about defining this for your own brands.