Author: Sacha Berlik

Sacha Berlik

Sacha Berlik is Managing Director for EMEA at The Trade Desk. You can follow him on Twitter or connect via LinkedIn.

display ad bad placement

Placement & brand safety are important, but are we forgetting ad quality?

Ad placement is a big concern for marketers.

Understandably so – over the past year, brand safety incidents have disrupted many a well-planned ad campaign.

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duck (soon)

Three ways to boost brand safety in the programmatic age

A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear - and for some, unfortunately, it has become a reality. 

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