Author: Sacha Berlik

Sacha Berlik

Sacha Berlik is Managing Director for EMEA at The Trade Desk. You can follow him on Twitter or connect via LinkedIn.

duck (soon)

Three ways to boost brand safety in the programmatic age

A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear - and for some, unfortunately, it has become a reality. 

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