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Author: Sam Silverwood-Cope

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Director, Digital strategist and owner at Intelligent Positioning; a global technology provider in natural search software. We're specialists in driving traffic and increasing brand awareness through the use of our SEO platform, pi-datametrics for corporations around the world. 

Are your own sites harming your SEO strategy?

We all know that duplicate content will hamper your search performance, but what about similar theming across sub-domains, international sites, or family sites that have entirely different URLs?

If two sites are related in some way Google may not decipher between them leading to domain conflict. 

Have you ever seen a sudden drop for your site in the organic search results then a reappearance several days later?

Or do different landing pages and sub-domains regularly swap places for a search term? If so your site could be affected by site-wide cannibalisation, duplicate theming or semantic flux.

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How SEO helps Tesco to dominate the online grocery market

Tesco is the clear winner in the online grocery market, in fact it takes almost 50p of every £1 spent on food shopping on the internet. 

This virtual monopoly is set to continue not just because of spending on fulfilment, dark stores, distribution, stock and offline marketing but due to its online visibility through organic search and a very visible well-structured website. 

3 comments