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Author: Sam Silverwood-Cope
Director, Digital strategist and owner at Intelligent Positioning; a global technology provider in natural search software. We're specialists in driving traffic and increasing brand awareness through the use of our SEO platform, pi-datametrics for corporations around the world.
Tesco is the clear winner in the online grocery market, in fact it takes almost 50p of every £1 spent on food shopping on the internet.
This virtual monopoly is set to continue not just because of spending on fulfilment, dark stores, distribution, stock and offline marketing but due to its online visibility through organic search and a very visible well-structured website.