Author: Sam Slaughter

Sam Slaughter

How US sports leagues use content marketing to increase fans and drive business

Sports leagues understand media better than most. Here's how they're using that knowledge in their content marketing. 


The three kinds of stories every brand needs to tell

Let's admit it: We all like talking about ourselves. No need to feel bad. You have good reason.

A 2012 Harvard University study found that the same portions of the brain that are activated by sex, drugs, money, and food are engaged when we talk about ourselves. 

The brand equivalent to a burst of dopamine is the quick sales leads that come when you create content that pushes your product.