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Author: Sarah Howson

Welsh Castle

How content became King of Wales: An underdog tale

This is the story of an underdog done good. We all love an underdog, seeing the little guy succeed. And that’s why I enjoyed hearing about how visitwales.com helped turn Wales into a holiday destination to rival Cornwall and the Lake District.

Once upon a time (last week) I attended Sitecore Digital Trendspot and heard from Richard Shearman, Head of Solutions Analysis at Sequence, talking about how they turned visitwales.com into a digital storytelling success story.

Let’s be frank. When you think ‘relaxed holiday fun with plenty of things to do to keep it interesting’, Wales is unlikely to be at the forefront of your mind.

Visit Wales had a big job on its hands – appeal to a diverse audience about a place that’s probably more famous for curry and chips than it is for its glorious beaches or outdoor adventure.


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